Launch of Keep Di, the world’s first insurance bureau service on blockchain.

Kittinan Anuphan, CEO and Founder Keep The Under Seek & Keep Genesis Co., Ltd. revealed that the arrival of Web 3.0 and the readiness ofblockchain technology It is a great opportunity to help create new business opportunities with cutting-edge digital marketing tools that deliver real results in a short time as a developer of cutting-edge innovation platforms that have long created new opportunities for the insurance business.

Mr. Kittinan foreseeing the enormous opportunity of such technology Therefore, the platform was developed based on blockchain technology. which provides a new dimension of insight under the name Keep Di to meet the challenges in the insurance business with first-party data without intermediaries and high-quality insights can be used to expand the business and actually create new marketing opportunities

“Keep Di is a new blockchain-based service platform. that has never been done before Gives the idea of ​​acting like the National Insurance Bureau (NIB) of the insurance ecosystem. by keeping user information in NFT (Non-fungible Token) has been organized. provide high security The highlight is Providing direct benefits to users in the form of a highly effective marketing tool For both insurance businesses and users, the Keep Di service platform will be launched in September,” said Kittinan.

The Keep Di service platform is designed and managed on blockchain technology This is a new dimension in the world of data storage that will completely change the format of collecting user data. In the past, entrepreneurs usually collect information only when customers come to use the service. or relying on various social channels to collect information cause high cost and if it will continue to use information to offer services that satisfy consumers It is often necessary to invest in IT systems, such as CRM and other analytics systems.

to access consumer behavior or relying on channels from partners to share and transmit information through various methods which has a high cost And many times the information obtained does not meet the real target audience. These are obstacles that hinder the growth opportunities of the insurance business

“The Keep Di platform service will revolutionize the traditional way of collecting data. whereby the customer is the one who directly agrees to collect the data and that information will be the sole property of the user. can’t change or change hands without the user’s consent. Help maintain privacy and provide a high level of security Because it is stored using blockchain technology, the important thing is that the data has been verified for accuracy. and is an in-depth consumer behavior data that has been analyzed in many dimensions So it’s high quality information. put into practice Meet the specific marketing strategies of each business. (personalized marketing) to meet the target group.”

It is called a bureau because Keep Di acts as a central platform that is responsible for collecting data. without any involvement with the use of information because the data will be used It must be based on consent between users. And businesses in the insurance ecosystem directly, where blockchain will act as the main infrastructure behind the house.

Including NFT (Non-Fungible Token) technology as a mechanism or tool to collect data directly from users. The collected data cannot be duplicated. and is the sole asset of the owner of the information. With such a structure, the Keep Di platform is regarded as the world’s first insurance ecosystem information center. that provide safety and transparency in management

Initially, consumers in the insurance ecosystem or want to join the platform to receive various benefits An e-wallet can be downloaded to store personal information in the form of NFT for use in exchanging services or receiving benefits in various ways. from partners who join the platform It currently has more than 200 and is a partner in the insurance ecosystem, most of which already do business or use the services of Claim Di.

The company has begun to distribute token To the insurance partner ecosystem since April last year, now totaling over $3 million tokens, these partners will use the tokens to market them to their clients. This is to create a growing tokenomics economy that provides direct marketing benefits to both partners and customers (consumers).

Keep Di currently has a large number of tokens in circulation in the $1 billion ecosystem, distributed amongst the mainstream. These include users who store NFTs in their e-wallet and partners participating in the National Insurance Bureau platform ecosystem to receive tokens on a conditional basis.

Partners can use tokens to perform transactions in the system, whether direct marketing to customers or users. The use of tokens is subject to the rules set by the SEC. The company will have a strict control over the amount of coins. This ensures that the token’s value does not fluctuate like a common token in the market.

“We estimate that this year, approximately 300,000 users will download Keep Di e-wallet to use the bureau service, collecting approximately 100,000 data sets in NFT format. and next year when the system is fully complete It is expected to reach 3 million users, while the generation of NFT datasets will reach more than 10 million by 2024 from now on,” said Kittinan.

By combining the capabilities of the National Insurance Bureau with AI innovations and developments to further integrate with e-Payment systems or new electronic payment systems. It will help drive businesses in the insurance ecosystem to grow. by helping the insurance business to expand its business base and new operations to generate revenue growth It also reduces the cost of doing business. Businesses will be able to use the new system in August completely.

“In the beginning of Keep Di service and bureau platform It will support businesses that are in the insurance ecosystem as the first group before expanding to other business sectors such as automobile business, retail, health care, etc. within the next year. Keep Di’s Bureau Platform Service Goes Overseas especially among countries that are joint investors in Claim Di such as Taiwan, Korea and Malaysia as well,” Mr. Kittinan concluded.

Proofreading….Suree Silawong