Left Endemic and transformed into Kuku … Mugwort selling jacket knitting

Photo = Shinsegae International

As autumn began, sales of autumn clothing such as knitwear, jackets and trench coats increased. This year, as the new coronavirus infection (COVID-19) situation enters an endemic phase, sales of so-called ‘Kuku (decoration and decoration)’ style products with more colorful material and color choices are increasing. It’s a departure from the so-called ‘Kuan-ku’ style, which emphasized comfort due to the reduced number of going out due to COVID-19.

According to Shinsegae affiliate group Gmarket and Auction on the 23rd, sales of fashion accessories in the fall season in September (on the 21st) increased up to 9 times compared to the same period last year.

First of all, sales of clothing suitable for fall increased. Knit sales increased by 822%, and cardigans (198%), long-sleeved T-shirts (145%), sweatshirts and hoodies (356%), jackets (32%), and trench coats (86%) also saw significant increases. sales.

Photo = Shinsegae International

Photo = Shinsegae International

Especially It is analyzed that the demand for fancy outing fashion items has increased significantly.

For men, sales of mustang leather jackets (219%), denim jackets (262%), and blousons and aviator sweaters (626%) increased significantly. Demand for accessories such as casual ties (462%), bow ties (110%), and pocket squares (166%) which add style to fashion also increased.

Photo = Samsung C&T

Photo = Samsung C&T

Outerwear sales increased significantly in men’s wear, while innerwear sales increased significantly in women’s wear.

For women’s wear, sales increased for lace/frill blouses (146%), knit dresses (72%), knit T-shirts (390%), and loose shirts (57%). Along with this, as the neutro (new + retro) fashion trend continued, bottoms such as wide, baggy, cargo pants (46%) and denim pants (32%) sold well.

Photo = Samsung C&T

Photo = Samsung C&T

As the ‘Y2K’ mood that was popular in the late 1990s and early 2000s continued, items such as leather biker jackets and cargo pants with pockets became popular at the time.

Among accessories and footwear such as shawls and capes (74%), women also bought pumps (83%), long boots (50%), loafers (46%), and heirloom heels (31%).

A G-Market official said, “Sales of autumn fashion items such as jackets and knitwear have increased in the cold weather in the morning and evening. Outdoor activities have increased significantly due to the endemic, and the trend ‘ Kuku’ as it is called. is emerging as a trend, and spectacular outing fashion is attracting attention.” he explained.

Photo = Market G

Photo = Market G

The fashion industry expects an increase in demand for outdoor wear, including suits, as the number of formal events such as office work and meetings increases this fall and winter. As this is the first time in three years that there is no social distancing in the fall and winter season, it is predicted that more colorful outdoor clothing will become popular. It was expected that exaggeratedly fitted shoulder jackets and loose trousers would be popular. It is predicted that the use of transparent materials such as chiffon and tulle, and colorful materials that give a glitter effect such as sequins will increase.

Lim Ji-yeon, head of Samsung’s Fashion Research Institute, said, “Following the spring and summer season, Y2K fashion trends are still strong, adding to the party and club mood. Crop tops, low-cut pants and revealing miniskirts and sexy moods by exposing the body, open and unconventional 1990s The leather biker jacket and cargo pant that dominates is making a comeback,” she explained.

From Jung-min, reporter at Hankyung.com blooming@hankyung.com

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