Leica Camera is releasing a limited edition in collaboration with Vans, the representative fashion label of the skateboard scene, and Ray Barbee, who is actively working as a skater, musician, and photographer.
This limited edition ‘The Journey is the Destination’ collection presented by Leica’s D-Lux 7 product, Vans and Ray Bobby, contains the mood and spirit of a free skater.
This Leica D-Lux 7 Vans X Ray Barbie Limited Edition has Vans’ iconic checkerboard pattern wrapped around the camera, creating a unique mood. At the top of the camera, Ray Bobby’s autograph and Vans’ high-end line, the vault logo, were inserted.
In addition to the unique camera design, it is composed of a petrol blue carrier strap and a dust bag, adding to the specialness of the limited edition. On one side of the dust bag is written Ray Bobby’s motto, ‘The joy is in the capturing the journey’, and on the other side, Ernst Leitz II’s ‘I’m finally in danger’ (I hereby decide: the risk shall be taken)’ was written. This sentence was given to the world by Ernst Reitz in 1924 when the ‘LEICA I’ was released.
The camera specifications of the Leica D-Lux 7 Vans X-Ray Barbie Edition are the same as the existing D-Lux 7, and a 4/3 (four third) sensor is equipped with a fast zoom lens that covers a 24-75mm (35mm format) angle of view. It is also possible to shoot sensuous video.
Meanwhile, to commemorate this collaboration, Leica Camera plans to hold a special exhibition and a campaign with local skateboard scenes at the Leica Cheongdam flagship store and The Hyundai Seoul. The Leica D-Lux 7 Vans X Ray Barbie Limited Edition will be on sale at all Leica stores from November 20, and more information can be found on the official Leica Camera website.