Leo Burnett opens home for a big event Cannes Predictions 2022 Siamrath


Mr. Parut Daorai and Ms. Sorada Sornprasit, Co-CEOs of Publicis Group Thailand opened the door to The Leo Burnett Group Thailand, an agency under Publicis Group Thailand, hosting Leo Burnett Cannes Predictions 2022. This year comes in the concept of Creative Bonfire, a gathering to rekindle the creative fire after the COVID-19 hiatus. Finalist at the Cannes Lions Festival of Creativity 2022, held in Cannes. France In addition, a panel discussion by the latest Bangkok Governor’s communication team, Mr. Chatchart Sitthiphan, who was behind the strategy planning and communication in the past elections, was titled “The New Era of Creativity: Communications fused with data, a new way of the creative race and communication in an era where data is the compass to success.”

Mr. Parut Daoray, Co-CEO of Publicis Group Thailand, said that our integration this year means more than ever before. Because we are not just here to watch and predict the finalist ads. But we also come together to rekindle the creative fire. which at present We have to admit that today’s world of communication is changing rapidly. Moreover, consumers are becoming more sophisticated and individual. The new world of marketing communications encompasses what we call “When Creativity Meets Precision”, which describes the direction of today’s marketing communications that needs to be data-centric for marketing effectiveness. Advertising needs to reach and engage with consumers when they are ready and ready to engage with us, and this leads to data collection to create deeper consumer insights and better measurable results. go At Publicis Group, we have developed a communication principle known as The Growth Loop, which is key to creating a communication approach that allows us to understand and reach our Real Identity. This concept, in addition to focusing on the subject of deep understanding of the target audience. It will also underscore the importance and necessity of using data to analyze and build on creativity in every part of the consumer experience as efficiently as possible.

The Leo Burnett Cannes Predictions is a long tradition held by The Leo Burnett Group. It’s a gathering of creative people to share inspiration and predict which creativity will win the top prize at the Cannes Lions International Festival of Creativity by Mr. Sompat Thitsati. Khun Chief Creative Officer Publicis Group Thailand said, “The Cannes Lions International Festival of Creativity is one of the largest creative awards competitions in the world. It’s like the Oscars of advertising and marketing communications. which for people in the industry This event is not just an award ceremony. It means sharing work experience. and the success of marketing communications from all over the world To allow us to see and understand the current trends and directions of marketing communications.

As an advertising and communication agency At the forefront of the world, Leo Burnett has held his long-standing tradition of Leo Burnett Cannes Predictions. Its purpose is for everyone to guess the creative works that will be awarded at the Cannes Lions International Festival of Creativity 2022 in Cannes. France To be held on June 20-25, this year we will see a mix of creative results with the use of new media and digital platforms. To tell a seamless story that shows that the world prioritizes the connectivity of communication through all channels to create engagement and experience together with the campaign to create a tangible trend in society. All of this requires understanding data and a smart combination of platform use. to make communication as perfect and efficient as possible

This year’s Leo Burnett Cannes Predictions returns with the Creative Bonfire theme, which means a big comeback for creatives. to rekindle the creative fire After being away for a long time I am confident that this year’s Leo Burnett Cannes Prediction 2022 will be an inspiration for us. It made us feel energized and regained our strength. after facing the past COVID-19 situation.”

This year, The Leo Burnett Group, headquartered in Chicago. united states A total of 20 commercials and campaign finalists have been selected from the Cannes Lions International Festival of Creativity 2022. Of these, there are two works from The Leo Burnett Group: Change The Ref Inc. “The Lost Class” from Leo Burnett, Chicago, USA and the other is P&G Whisper “The Missing Chapter” from Leo Burnett, India

The other 18 works are from many world-class agencies, including:

-Verizon “9/12: The Untold Story of Reconnecting New York” จาก Verizon, USA

-Kraft Heinz Canada “Heinz Draw Ketchup” from Rethink, Canada

-Family Equality “Love, Lawyers, And The Government” จาก TBWAChiat Day NY, USA

-Pepsi “Better with Pepsi” from Alma DDB, USA

-Channel 4 “Super.Human.” from 4creative, UK.

-Dove “Reverse Selfie” from Ogilvy UK, UK

-Fondation Emergence “Colours of Pride” from Rethink, Canada

-FAFF Harley-Davidson “Tough Turban” from Zulu Alpha Kilo, Canada

-Penny “The Wish” from Serviceplan Campaign, Germany

-eos “Bless Your F**king Cooch จาก Mischief @ No Fixed Address, USA

-Adidas “Liquid Billboard” from Havas Middle East Dubai, UAE

-Oreo “Oreo Thins Camo Packs” from The Community USA

-Carrefour “The Healthy Map – Carrefour X Fortnite” จาก Publicis Conseil, France

-The Kiyan Prince Foundation “Long Live The Prince” จาก Engine Creative, UK

-Motown Museum “Marvin Gaye 50th Anniversary” จาก Commonwealth/ McCann, USA

-Woojer “Sick Beats” from Area 23, USA

-Burberry “Open Spaces” from Megaforce, UK

-Burger King “Confusing Times” from David, Madrid, Spain

In addition to predicting the results of the award contest, The Leo Burnett Group Thailand also organized a panel discussion on the topic “The New Era of Creativity: Communications fused with data, a new way of the creative race. with communication in the era where information is the compass to success”, honored by Mr. Prakit Kobkitwattana and Mr. Prab Laoharojanaphand Representative of the communications team behind the latest gubernatorial election campaign, Mr. Chatchat Sitthiphan, current Bangkok governor. Khun Prakit told about the communication strategy. and creativity in one of the most successful campaigns in Thai election history. that it can reach a large number of people and has been well received

The secret to this success is to combine the science of creativity with the use of technology through digital platforms. From going on the field to search for information to using digital platforms to listen to people’s voices until data is analyzed so that communication with people in each generation is relevant and most effective. It can be seen that platform and data are at the heart of acquiring communication design that simplifies difficult issues. not only that The team also understands how to leverage social media platforms to their advantage. By updating the live visit on the Owned Channel, we can reach real people. So that everyone can see the work and really go to the area of ​​Mr. Chatchat. and create public participation until able to win the hearts of people of various generations, therefore, we can conclude that At present, the marketing communication work creative mix Combined with the world of platforms to deploy data is essential to designing our communications to reach our diverse audience.

The Leo Burnett Cannes Prediction 2022 hosted by The Leo Burnett Group Thailand is a sign of the renewed vibrancy of creativity. This comeback will give the industry a new idea of ​​creative work with the world of data as a compass in thinking and creating communication campaigns that focus on reaching more individuals.


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