Led by OLED TV, it is likely to be No.1 since 2013
Exceeded 14 million units in cumulative shipments by the third quarter of this year
LG Electronics OLED TV. [사진 LG전자]
In the organic light emitting diode (OLED) camp, which leads the next generation TV market, LG Electronics has won first place for 10 consecutive years with OLED TVs at the forefront. It is evaluated that, despite the fall in the TV market, it confirms its dominance in the premium market by putting the customer value of quality and an overwhelming picture design at the forefront.
According to market research company Omdia on the 22nd, more than 14 million LG OLED TVs were shipped from the first release in 2013 to the third quarter of this year.
Given that more than 30% of annual TV shipments have been concentrated at the end of the year, the cumulative shipment of LG OLED TVs will exceed 15 million units by the end of this year, and LG Electronics will likely of achieving No. 1 in the OLED TV Market for 10 consecutive years Among OLED TVs sold worldwide, LG Electronics’ share is close to 60% in terms of size.
From the first quarter to the third quarter of this year, LG Electronics’ total TV shipments, including OLED and LCD, totaled 17.13 million units. Among them, OLED TVs accounted for 14.9% with 2.55 million units. Until the third quarter, LG Electronics’ market share (volume) recorded 17%.
Amid continued contraction in TV demand due to the global economic downturn, LG Electronics’ share fell slightly compared to the same period last year due to shipment management work to maintain an appropriate level of market inventory. However, among LG Electronics’ TV sales, OLED, the top list, accounted for 33.7%, up 0.9% year-on-year from the same period last year.
Meanwhile, cumulative shipments in the global TV market through the third quarter of this year recorded 143 million units. Compared to the cumulative shipments until the third quarter of last year, this is a decrease of 6.51 million units.
Reporter Lee Kun-eom Leeku@edaily.co.kr
