L’OCCITANE presents ‘Forgotten Fragrant Plants: Revealing Fragrance Innovations’ | RYT9

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Pascal Portes, Head of Research and Development for L’OCCITANE en Provence’s Natural Fragrances and Ingredients division, will be speaking onstage at the 2022 World Perfumery Congress in Miami Beach, Fla., from June 29 to July 1 Pascal Portes will be presented on the topic. ‘Forgotten Fragrant Plants: An Innovative Fragrance Reveal’ from 8:00 a.m. to 8:30 a.m. EDT on Thursday, June 30.

The creation of perfumes has been used by many plants for centuries. But these plants have been forgotten over time. The plants have a forgotten scent.It has become an interesting source of innovation in the development of natural raw materials. L’OCCITANE en Provence collaborates with the Nice Institute of Chemistry. France and the International Perfume Museum in Graz. In research and development projects that not only revive the valuable historical heritage But it also offers insights into the link between component procurement and biodiversity restoration.

‘Nature is the world’s greatest R&D lab, here at L’OCCITANE we are like explorers on a journey into the unknown with boundless enthusiasm. There is no way of knowing what we will discover.’ – Pascal Portes

This different research and development project requires discovery and exploration.The plants have a forgotten scent.and to assess the possibility of bringing those plants back into the present day. Hundreds of movies were researched and interviewed with experts. Data is gathered on identity, history, symbols, uses, smells, medicinal properties and hypotheses to determine why this plant was forgotten. And using this information to build a database of over eight hundred aromatic plants, L’OCCITANE en Provence’s interest in caring for biodiversity led to an in-depth look at Hawthorne’s data. and Sweet Clover Both plants are known asThe plants have a forgotten scent. And each has its own ecological benefits in terms of restoring biodiversity.

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The Forgotten Vegetation Project is researched and developed by:

P. PORTES from Laboratoires M&L, L’OCCITANE Group, AS BOUVILLE from Institut de Chimie de Nice, CNRS, Universite Cote d’Azur and Laboratoires M&L, JC LHOMMET from Laboratoires M&L, L’OCCITANE Group and X. FERNANDEZ from Instie. de Nice, CNRS, Universite Cote d’Azur and K. DA FONTE from the Institut de Chimie de Nice, CNRS, Universite Cote d’Azur.

Image – https://mma.prnewswire.com/media/1846389/LOCCITANE_2022_WPC.jpg
Logo – https://mma.prnewswire.com/media/1845958/L_OCCITANE_Logo.jpg

groupcommunication@loccitane.com


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