Nowadays, traffic is king and data is paramount. There are always people who are caught in a puzzle and strip the bottom line. Social society always takes creating contradictions as a fun, hides filth, and tolerates all the ugliness and misfortune in sight. SIT.E tries to return to “people” themselves. It presents the most authentic form of human beings by technical means, uses the virtual to confront the virtual contradictory experience, and uses the existence of “NOT HUMAN” to confront the life of “NOT HUMAN”, and the ultimate virtual builds the real self.
Based on such social reality, the SIT.E 2022F/W autumn and winter show focuses on more daily life scenes, returns to the essence of “people” itself, and presents a new virtual show with the theme of “LOST EYEBALLS”. Show extreme reality with extreme virtuality.
Since the brand was launched for more than a year, the founding artist team of SIT.E has never stopped. The SIT.E 2022F/W show is centered on a team of pioneering artists, united with the domestic top visual art studio MO STUDIO, well-known musician Zhou Jun, cutting-edge accessories designer YIFAN, SIT.E contracted design director LIUZY and visual artist AIX FAN (SURVISION), always insist on moving people’s hearts with original content.
Among them, the most eye-catching of this show is that SIT.E and MO STUDIO, the top visual art studio in China, debuted the first virtual model MONA in the industry——
Brand official
The SIT.E artist team and the MO STUDIO team led by well-known photographer Chen Momo have worked together for more than 1200 hours to create, from the construction of the world view, the shaping of the virtual identity, to the model making, with the aesthetics directly to the technology, to fully present the “S” metaverse, for SIT. ER sends a real self in the virtual world: MONA
Brand official
As an avatar, MONA has perfect proportions. At the same time, MONA also has the ability to change skin color and facial features and transform into mechanical form, which is different from real people. She is currently the only robot who can freely choose her appearance, and her mission is to dress and lead us to explore in the virtual world. The world of thinking that people cannot reach. The audience uses her to immerse in the huge virtual world and explore the boundaries of human imagination. At this moment, aesthetics are free, diverse and unfettered.
Brand official
Brand official
Not only that, in this SIT.E 2022 autumn and winter show, the brand continues to explore more commonalities and integrations of different cultures.
In the clothing created by SIT.E’s contracted artist LIUZY, the whole show is inspired by the SPACE AGE period, with a romantic surreal style, combined with metal elements and NECK RINGS elements, which are representative of African women. The concept of “eyeball” is more prominent. Using optical illusions on outlines and details, the color inversion of the negative sees through the most essential bones.
Artists in the creative state always collide and coincide, just as accessories do to clothing this season. This season’s virtual accessories are all from SIT.E’s contracted artist YIFAN, which is inspired by the totems of Celtic culture, combined with mechanical structures, metals, gems, etc. to create the design features of future religiousism. The body accessories are designed to focus on shaping the model into a future warrior, complementing the clothing.
Brand official
Brand official
Brand official
On the stage of the SIT.E 2022F/W autumn and winter show “LOST EYEBALLS”, MONA presented the first runway of his career to the soundtrack of independent musician and Trip New Bee bassist Zhou Jun.
Well-known musician Zhou Jun once produced the original music ‘Le Sang d’un Poete’ for SIT.E 2021F/W FULL SHOW, and this cooperation is based on the consensus of both parties on beauty and social networks, trying to bring diversity to SIT.ER. In this virtual, human authentic state, he brought more surprises to the show.
Brand official
In addition to the fully presented show itself, SIT.E also provides SIT.E with a window to experience virtual reality: the “lost eysballs” series of virtual makeup filters created by visual artist AIX FAN on INSTAGRAM and SNAPCHAT platforms Mirror, deconstruct the theme of this show and the state of “we” in another world from a new perspective, and experience this aesthetic presentation in a more relaxed and comfortable way.
Brand official
The inspiration for the creation of CG makeup in this big show comes from SIT.E’s new beauty series. The two pioneer makeup are based on the star product solid cigarette lip powder and the new high-gloss lip glaze powder series. Through a number of different types of powder technology specialization, following the anti-high-gloss lip glaze powder, zero-gravity microdermabrasion powder, and pixel disc, it has gone further in the powder product level.
The popular solid-state cigarette lip powder has attracted much attention with its new matte texture, and the new high-gloss lip glaze powder with crystal-free texture is even more bright on the line.
The two products are interpreted by MONA, the first virtual model in the industry, using CG technology to present a creative makeup that is more suitable for ultra-high-definition lenses; beyond the real, it is more and more real.
Brand official
Brand official
Since the brand tried to implement the concept of “show field” at the beginning of its establishment, SIT.E has presented two big shows for SIT.ER, from isolating the stranger (‘Le Sang d’un Poete’) to building another The self-world (another space of ‘Hétérotopie’) has constructed the language system outside human beings.
This time, we hope to bring you a rebellion against the online, real, and daily predicament, an inner self-growth and self-construction, so as to eliminate the inclusions between people’s inner and outer and between people Exhausted, everyone is almost naked, almost transparent, returning to the essence of “people” themselves.
Brand official
For a long time, SIT.E has had a vision to encourage self-expression, self-liberation, to express the meaning of love, to strip away the expectations imposed by social networks, to live freely, to embrace reality, and to resist the unwarranted malice of others.
Not to attract the attention of traffic, not to present a grandstanding, shoddy farce, rather to be realistic rather than illusory pavilion.
With that light sense, SIT.E recognizes your soul.
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