Makro awakens Thai SMEs to international markets through ‘Opportunity Platform’
Date 19 June 2022 time 20:16
Makro empowers Thai SMEs to enter international markets through ‘Opportunity Platform’ to increase income and sustainable careers for smallholders.
Mrs. Siriporn Dejsingh Deputy Chief Executive Officer Department of Corporate Communications, Siam Makro Public Company Limited, said that at present, there are more than 3 million SMEs registered with the Office of Small and Medium Enterprises Promotion (OSMEP) and have product sales figures. It is almost 40% of the country’s GDP. It also creates employment for more than 14 million SMEs. Therefore, it is considered an important part in driving the country’s economy. which in the past Makro has announced a policy and is committed to supporting SME entrepreneurs, including small farmers. from upstream to downstream through the platform of opportunity
“Over the course of 33 years of doing business in Thailand Makro supports more than 20,000 SMEs and smallholders in all dimensions by promoting product development in line with consumer demand. Share knowledge in business operations business matching activities giving entrepreneurs a chance to earn more Support distribution channels both through branches and online. including supporting entrepreneurs to access funding sources to increase liquidity Most importantly, we have contributed and served as a channel for exporting Thai SMEs. to sell to Makro branches abroad as well,” said Ms. Siriporn.
Makro has a strategy to develop Thai SMEs to foreign markets through “Platform of Opportunity” with 4 main components
1. Marketing channel development mix both online and distribution channels through Makro branches in Thailand and Asia This is considered a market that likes Thai products and has high growth potential. Currently, Makro has 7 branches abroad, namely 2 Cambodia branches, 1 Myanmar branch, 3 India branches and 1 Chinese branch.
2. Development of SME entrepreneurs and small farmers by creating a body of knowledge Bringing technology and innovation to enhance competitiveness and elevate small entrepreneurs to become ‘Smart SMEs’.
3. Support and links with financial institutions To enhance liquidity for entrepreneurs to expand their business and create new products
4. Cooperation with the public and private sectors to continuously develop and support SMEs such as the Department of Business Development Department of Internal Trade Ministry of Commerce Office of Small and Medium Enterprises Promotion (OSMEP) and Ministry of Social Development and Human Security
Ms. Siriporn said that from more than 2,000 SME manufacturers that Makro supports, more than 100 products have been exported to Makro branches abroad, including fresh food, dry food, beverages, and Consumer products that has been well received It is favored by consumers in Asia such as Kao Dao Farm (2005) Co., Ltd., a manufacturer and distributor of frozen soft shell crab products. under the aero brand Chili paste and curry products “Ja-Horom”, which is an SME business from Trang province. Nowadays, it is a popular product in neighboring countries of Thailand.
“Under the global food crisis Thai SMEs still have many opportunities. And Makro is ready to be a platform of opportunity for entrepreneurs. By using our expertise and understanding of our customers in every country Provide advice on quality development and product packaging to meet customers’ needs. and to support in every aspect to increase competitiveness Adding channels for small entrepreneurs to have the opportunity to grow into the international market vigorously create career stability and sustainable income This will be an important force in the recovery of the Thai economy in the future,” said Ms. Siriporn.