The Japanese brand MISTERGENTLEMAN, established in 2012, officially changed its name to SOFTHYPHEN on the occasion of its 10th anniversary. SOFTHYPHEN, which appeared with a new look, will continue to be managed by Yuichi Yoshii. When the brand changed its name, it posted a post on Instagram explaining the meaning of the new name, and at the same time commemorating the late manager Takeshi Osumi aka Big-O (Takeshi Osumi). , the post said: “The world is going through a huge transformation, and in order for the fashion industry to embrace the values of the new era, we need to start from scratch to find the meaning of existence. This does not mean that we abandon the past and jump to a new one. stage, and as before, walking down-to-earth and looking back at the past from time to time is an action we should take actively, because the past and the future are inseparable.”
