When it comes to the world famous M&M’s chocolates, everyone will definitely think of its classic chocolate endorsement characters. The brand has made all the characters more human and repackaged the characters a year ago, such as removing old Ms and Mr names. ., Include different personalities, interests and talents etc. to represent different groups in society. However, M&M recently announced on social media that actress Maya Rudolph will be the spokesperson for the brand, and the reason is actually related to the “left and right” faction!
Recently, Tucker Carlson, a Fox news anchor with a “right” stance, publicly mocked M&M’s chocolate endorsement roles, saying they were becoming more and more “leftist” – M&M earlier replaced the green spokesperson’s high heels with flat shoes, which means to let women relax, however, attracted heated discussions among netizens, and Tucker Carlson even participated in the discussion. And the M&M company also published a statement saying: “We didn’t expect such a trivial matter to cause a sensation”, “Our purpose is to unite everyone, and our original intention is not at all to cause social polarisation.” Therefore, M&M decided to hire Maya Rudolph, a new spokeswoman. , I believe her comic energy can infect Americans.
This move of M&M’s immediately drew ridicule from netizens, and the representative withdrew many marketing plans due to different opinions, especially since the golden era of Super Bowl advertising is about to begin in the United States, and he claimed that this is the disaster greatest public relations. .
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