Assoc. Prof. Kasemsarn Chotichakornphan Managing Director MCOT Public Company Limited or MCOT said that MCOT’s performance over the past period has been in a better direction and has continued to make profits.
In 2022, MCOT announces its vision “The Year of Trusted News & Smart Entertainment”, reinforcing its leadership in delivering reliable, accurate, fast and verifiable content. MCOT will move towards a Communication Solution Provider through Content / Product & Service that has Solution ready to answer the problem of consulting with customers by joining forces with Strategic Partners to grow together
With a key strategy to strengthen the business while building new business in the future is Reinforce- Refresh – Refine Reinforce strengthens the existing one with Strategic Partner. To create goals together, add content that Wise & Clean aims to deliver creative content. benefit to society Accurate, verifiable, Refresh aims to The Trusted Platform and Smart Entertainment and Refine extends existing assets to generate revenue. has a goal to step into “Sustainable stocks” by 2025 with continuous profit In line with international sustainable business practices (ESG) principles, including the environment (Environmental), Social (Social) and Governance (Governance) to create opportunities for the company to be attractive to investors with sustainable investment ideas.”
As for the new program schedule of Channel 9 MCOT HD that will start in January 2022, it continues to reinforce its Trusted Content reputation, building popularity by developing news programs, entertainment programs and Refreshing Brands. popular and hope that Content can return to the hearts of the audience and listeners again, full of news programs 80 hours / week, emphasizing Inform and Verify, bringing useful, reliable and reliable content to present Increase the fun with Smart Entertainment that can be both entertainment and knowledge at the same time with leading content from the country’s leading entertainment partners such as We TV, MONO, etc. For new programs during Prime – Time, such as the open-hearted program, the program Chuwit Poke Ting who has Chuwit Kamolwisit in a new personality that has never appeared anywhere before stock news items, etc.
The long-term goal of MCOT is to expand the content that is available in online channels and the OTT platform. It can be seen that the OTT market is very active. Because content producers Including many TV stations adjusted their strategies to focus on the OTT platform more in order to reduce the risk in the digital TV situation that is in the downtrend due to changing audience behavior. This is partly due to the COVID-19 situation. Encourage viewers to adapt to follow more content on online platforms
It is expected that the OTT Platform market in Thailand is worth up to 10 billion baht. In the past, MCOT sent the Y Boy Love series, which is likely to be very popular through OTT in the country such as AISPLAY, WE. TV, etc. and abroad such as GagaOOLala, U-Next, as well as being a distributor of content copyrights in foreign markets. by starting to expand the market in the ASEAN region to be broadcast via Free TV network and Platform OTT. Currently, revenue from content expansion in such platform is expected to be another channel that generates long-term income for the organization.
Assoc. Prof. Kasemsarn went on to say that As for the radio business, MCOT is preparing to join the radio spectrum auction. according to the office The NBTC announced that it will take place in early 2022. In the meantime, it aims to build a community of listeners through the New Platform Online: The Trusted, focusing on clear, relevant, and meaningful content, expanding the service model to support the changing changes. It will happen after the auction of radio waves, which is expected in the next year, revenue from the radio business will tend to improve. In addition, due to the epidemic situation of the COVID-19 virus, it has begun to adjust the format of organizing activities from On ground to Online, enabling the creation of various new forms of activities and cost control. good
In this regard, the business of providing digital terrestrial television network services is the latest from the Ministry of Tourism and Sports. The Sports Authority of Thailand (SAT) has been granted permission from the Office of the NBTC to test broadcasting signals under the name “Channel T Sports 7, Channel No. 7” by broadcasting through the digital terrestrial television network of MCOT Standard Definition will begin reflecting revenue in 3Q21.
At present, MCOT has 4 channels of service users of the network, which are 2 digital high definition television channels, namely Thairath TV, channel 32 and MCOT HD, channel 30 and digital television channels. Standard Definition: 2 channels, namely Parliament Television Station, Channel No. 10 and Channel T Sports 7, Channel No. 7. Confident that with the potential and readiness of MCOT’s technology and personnel, MCOT will be ready to support broadcasting effectively. This is another important business that is a source of income for MCOT because it is not income. Varies according to the country’s consumption like television and radio media business
In addition, MCOT has accelerated to change its business model to a new business (New Business Model) entering the field of TV Home Shopping business under the name Shop Mania by using Channel 9 MCOT HD as the main channel for selling products because it is Real – Time Platform, whose main products are health, beauty and home appliances In the future, there are plans to increase the variety of product types.
Including preparing to produce health and beauty products under its own brand for distribution through Shop Mania and expanding promotional channels by integrating all platforms of MCOT to cover and reach consumers. as well as creating content, presenting products to be more attractive to encourage consumers to make quick purchases.
As for the extension of assets such as property and real estate (land) in Bangkok area, Ratchada-Rama 9 area, Nong Khaem, Bang Phai, and in the region, it will be done with due care under the law. regulations and taking into account the benefits that shareholders will receive as important It is expected that in the second quarter of 2022, the development of land in the Ratchada-Rama 9 area will begin to be seen, including the knowledge business for society that can be expanded from MCOT ACADEMY and sure before sharing, etc., with the expectation that it can create added value. from new business
by Assoc. Prof. Kasemsarn Concluding that, in the past, MCOT has adjusted its business plan to be in line with the situation and can compete with competitors on an equal footing. Whether looking for strategic partners to build new businesses and increase profitability to create value for shareholders The goal is to drive MCOT to grow and become a sustainable stock by 2025.
