[이데일리 원다연 기자] Metaplatform, the parent company of Facebook, which has continued negative growth for three quarters in a row, continues with large-scale declines. Although the growth of the global digital advertising market is not improving, it is evaluated that profitability can be expected to recover based on intensive cost control.
CEO Mark Zuckerberg said in a blog post on the 14th (local time) that the company plans to lay off 10,000 people over the next few months. Four months after announcing redundancies of 11,000 workers, or 13% of the total, in November last year, the company has drawn up a similar downsizing plan again.
CEO Zuckerberg said, “This year will be a ‘year of efficiency,'” and emphasized, “We need to become a stronger and faster organization.”
Meta is also considering a plan to reduce telecommunications. “Our internal analysis of employee performance data shows that engineers who do face-to-face work do more,” Zuckerberg said.
Meta, which is entirely dependent on advertising revenue, has continued negative growth for three consecutive quarters since the second quarter of last year.
Jeong Ho-yoon, a researcher at Korea Investment & Securities, said, “We intend to improve the system so that communication and work efficiency can be improved by eliminating meaningless managers, rather than simply reducing the size of the workforce through restructuring.” By eliminating most of them, we will reduce various indirect costs that companies may face and allow resources to be efficiently focused on high priority projects.”
“If this is done successfully, it is expected that the profitability of companies that have been gradually decreasing since the start of Corona 19 will be able to improve.”
Jung Yong-je, a researcher at Mirae Asset Securities, also said, “Short-term sales are expected to be slow, but we will offset them with solid cost reductions.”
However, there are still questions about meta’s medium to long-term growth potential. Choi Won-seok, researcher at Shinhan Investment & Securities, said, “The growth potential of the main business is limited due to concerns about the slowdown in the global digital advertising market and increased competition in the mobile advertising market, and the contribution of new businesses to gains require a long breath.”
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