Michelle Bingcheng Launches Deep-Fried Skewers: A Surprising Move by the Milk Tea Giant
In a surprising turn of events, Michelle Bingcheng, known for its milk tea offerings, has ventured into the deep-fried skewers business. This unexpected move has sparked discussions among netizens, with some expressing their surprise and others comparing the affordability of the skewers to that of milk tea.
Competitive Pricing and Comparison with Competitors
Through the Michelle Ice City Mini Program, the Red Star Capital Bureau discovered that several shops in Zhengzhou and Beijing have started offering fried goods. The prices for the deep-fried skewers are considerably lower compared to other similar options in the market. For instance, small chicken skewers are priced at 10 yuan for a set of 30 skewers, while chicken steak costs 9.9 yuan and golden chicken fillet is priced at 8 yuan. In comparison, competitors such as Zhengxin and Xijie offer chicken chops at 13 yuan, as well as fried skewers at 10 yuan for 20 skewers. Michelle Ice City continues to maintain its reputation for affordability and low prices.
Background and Consumer Recognition
The Red Star Capital Bureau reached out to Michelle Bingcheng to gather more information about their deep-fried skewer business. It was revealed that two years ago, they introduced a deep-fried skewer section in the Zhengzhou Snow King Castle experience shop. This section included small skewers of rice cakes and corn, which were priced between 6 yuan and 10 yuan, aligning with Michelle Bingcheng’s business philosophy of offering high-quality products at low prices. The response from consumers was positive, leading to their decision to expand this business venture to their Beijing Tongzhou Wanda Store and Sanlitun SOHO Store in early 2023.
(Article source: Red Star Capital Bureau)
Disclaimer: This content is published by Oriental Fortune for informational purposes only and does not constitute investment advice. Readers are advised to proceed at their own risk.
[Mae mynediad Michelle Ice City i brisiau sgiwerau ffrio “wedi’i rolio” dros golwythion cyw iâr Zhengxin a sgiwerau ffrio Xijie]Red Star Capital Bureau in Michelle Ice City Mini Program saw that some shops in Zhengzhou and Beijing have opened fried goods For business, small chicken skewers are priced at 10 yuan for 30 skewers, chicken steak is 9.9 yuan, and golden chicken fillet costs 8 yuan … Compared with Zhengxin chicken chops at 13 yuan, chicken chop, Xijie fried skewers at 10 yuan and 20 Chicken Skewers, Michelle Ice City continues with the low price feature.
According to news from the Red Star Capital Bureau on August 28, recently, the topic of “Snow King Marching into Skewers” has stimulated heated discussions among netizens. Many netizens were surprised that Michelle Bingcheng, who is mainly involved in milk tea, “released fried skewers”, and some netizens lamented that fried skewers are “as cheap and affordable as milk tea ” after seeing the menu.
The Red Star Capital Bureau in Michelle Ice City Mini Program saw that some shops in Zhengzhou and Beijing have opened fried goods business Small chicken skewers are priced at 10 yuan for 30 skewers, chicken steak is 9.9 yuan , and a piece of gold The price of chicken fillets is 8 yuan … Compared to Zhengxin chicken chops at 13 yuan and a chicken chop, and Xijie fried skewers at 10 yuan and 20 skewers of chicken skewers, Michelle Ice City continues the low price feature.
The screenshot on the left is from Xiaohongshu, and the screenshot on the right is from Michelle Ice City Mini Program
The Red Star Capital Bureau inquired about the specific situation of the deep-fried skewer business from Michelle Bingcheng. The other party responded that two years ago, there was a deep-fried skewer area in the Zhengzhou Snow King Castle experience shop , including small skewers of rice cakes and small skewers of corn. The price of fried skewers still adheres to the business philosophy of “high quality and low price” The price range is between 6 yuan and 10 yuan, and has been recognized by consumers after its launch. At the beginning of 2023, Michelle Ice City started to launch the deep fried skewers business in Beijing Tongzhou Wanda Store and Sanlitun SOHO Store.
(Article source: Red Star Capital Bureau)
Article source: Red Star Capital Bureau Responsible editor: 91
Original title: Michelle Bingcheng enters deep-fried skewers, and the price is more expensive than Zhengxin Chicken Chop and Xijie Fried Skewers
Declare solemnly:Oriental Fortune publishes this content to disseminate more information, has nothing to do with the position of this website, and does not constitute investment advice. Proceed accordingly at your own risk.
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