Microsoft today (1/27) officially released its latest financial report. Benefiting from the new generation of Xbox Series X/S consoles in the game field, Microsoft set a record for the best revenue in a single season. The ecosystem of consoles and subscription services is gradually expanding.
In the fourth quarter of 2020, Microsoft’s “Games” business broke through the $5 billion mark for the first time, with a growth rate of 51%, of course thanks to the performance of the new generation of Xbox consoles. According to the official statement, Xbox Series X/S demand is strong, hardware revenue alone has grown by 86%, and Xbox related subscription services have increased by 40%, indicating that the two complement each other.
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Despite the strong competitive pressure from Sony PS5, Microsoft is still winning the Xbox Series X/S generation. CEO Satya Nadella revealed that the console was the best-selling Xbox product ever sold in the month it was released. In addition, the Xbox Live online service currently has more than 100 million monthly active users, and the game subscription service Xbox Game Pass now has 18 million paying users.
Compared with Sony, Microsoft has long stated that it will not be entangled in the war between “hosts”, and is turning more to services and cloud. With the acquisition of large studios, it is expected to further enhance the attractiveness of Xbox Game Pass subscriptions. In addition to taking the opportunity to attract users to start Xbox The host can lay a user base for future xCloud cloud game services.
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