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More expensive than Zara, but cheaper than Prada: what is the “Mid-Range” that replaces designer bags?

Photos from Instagram @sophiaroe

There is no so-called law in the fashion trend of each season, and it is often changed according to the trend of the times. However, the classic and timeless items still exist in the wardrobe no will be deleted. Kering, a leading luxury goods group, announced the acquisition of 5% shares of Vestiaire Collective, the platform announced that it will ban users from buying and selling Fast Fashion, so you can see the direction of future fashion trends from large stores and resale platforms, but do you you know that apart from famous used brands, which are popular now? What is “Mid-Range”?

For decades, luxury brands have continued to attract fashion fans from all over the world with their classic, popular and trend-setting handbags. Countless iconic bags from legendary brands are classic and timeless. The corresponding price It is even more expensive, but although the price is high and rare, it has more powerful fans, but in today’s fashion circle, if you pay attention to the daily outfits of celebrities or fashion bloggers, maybe that you will find that compared to the top handbags: “Mid-Range” A mid-range brand is more popular, and its affordable price has attracted the attention of handbag lovers.

Against the background of the rising prices of luxury brands and the growing influence of Generation Z consumers on luxury goods, many designer brands in the mid-price range are shaking up the handbag market. I think many people are curious about what is “Mid-Range”? Actually, this definition is: “more expensive than Zara, but cheaper than Prada.” As the name suggests , it is easier to get than luxury stores in terms of price while maintaining quality, but at the same time it is distinguished from the fast fashion mass market, Mid-Range designer handbags range in price from around $200 to $800, well below the luxury brands, but they still maintain the craftsmanship.

As the prices of famous brand handbags such as CHANEL, Louis Vuitton, Gucci, Hermès, Dior, Balenciaga, Valentino, etc. continue to rise, it is impossible to grab the classic models that retain their value compared to 10 years in back. mid-priced designer brands Alternatives for the younger generation, brands such as Diesel, Cult Gaia, Polène, and JW Anderson have all been added to the list of mid-priced but guaranteed high-quality listings with distinctive design aesthetics, though that these handbags are Unlikely to replace the Hermès Birkin or the Classic CHANEL Flap Bag anytime soon, the high-end luxury landscape is changing, and with it comes a series of new, exciting and affordable handbag designs.

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