Moshi Public Company Moshi Retail Corporation or MOSHI have signed the appointment agreementPublic Company Kasikorn Securities Limited Becoming an underwriter and underwriter In addition, four securities companies were appointed as underwriters and underwriters for MOSHI’s initial public offering (IPO), including Maybank Securities (Thailand) Public Company Limited, UOB Kay Hian Securities Company Limited (Thailand) Public Company Limited, Thanachart Securities Public Company Limited and Yuanta Securities (Thailand) Company Limited.
Sanga Boonsongkroh Mr Chief Executive Officer MOSHI Revealed that raising funds at the Stock Exchange of Thailand (SET) this time is another milestone of success and pride. This will increase business capacity and financial strength to support business expansion to drive growth. under a vision “We will develop products with an emphasis on quality Creating great designs at competitive prices. And maintain consumer popularity to make Moshi Moshi products a part of customers’ daily lives.
The company has been the leader in the lifestyle products market with the highest market share since 2019 and in 2021, the market share (Market Share) number is as high as 37.6% On this currently, MOSHI has 101 branches covering 41 states (data as of September 30, 2022) MOSHI also focuses on developing and designing a variety of new products. both types of products patterns and patterns to be interesting and unique Respond to customer needs and changing fashion trends create an impression and improve the shopping experience for consumers
In this regard, MOSHI has an active strategy to create continuous growth through the guidelines 1.) Continuous expansion of the branch network. to possible areas in Bangkok perimeter and provinces including major cities The goal is to have at least 165 branches in total by 2025. 2.) Increase the single store sales growth (SSSG) by focusing on developing new products of more than 8,000 SKUs per year, including product launches in the form of collections, seasonal products and licensed products from popular cartoons to attract customer attention Organize product sets to increase purchase value and create Visual Merchandise to showcase products and use Co-Branding strategies with influencers.
3.) Increase the ability to grow profits. by adjusting the product mix (Product Mix) focusing on high margin products Design packaging/product patterns to be modern to add value. while reducing the production process to reduce costs But still maintaining the uniqueness and interest of the product. 4.) Continuous investment in the development of information technology (IT) systems The company has developed a supply chain system, for example, using historical data to analyze demand and supply. In addition, he has prepared to develop a customer membership system (Membership) to increase the potential of collecting and analyzing data in order to offer a product that meets the needs of each customer. It is considered to increase the efficiency of work Improving customer relations
5.) Develop new distribution channels for products and businesses The company focuses on online distribution channels. In addition, it plans to expand independent branches in areas near communities, schools and workplaces. In addition, it is preparing to expand branches in the form of a Franchise in secondary states to further expand the business for future growth and 6.) develop human resources in each branch. Increase the efficiency of front-of-store sales operations and impress customers.
sideMiss Suparada Rojwattana Chief Financial Officer MOSHI He said the success of MOSHI’s business operations can generate growth above the industry average. reflects the company’s competitiveness Including the ability to create continuous growth From a competitive advantage with a management team with long experience in the retail business. Have a good relationship with trade partners, manufacturers and distributors both domestically and internationally. There is an exchange of information between trading partners to know the trend in terms of customer needs. The popularity of the product and the purchasing power of consumers in each area. It has its own procurement and product development department. who understand the market, so can launch new products respond quickly to the changing needs of customers Including the excellent design of the store the use of colors and lighting that match the store and the layout of the store (Plan of the Shop) to be uniquely differentiated from other operator shops
For the performance in 2021, the company had a total income of 1,263.84 million baht and a net profit of 131.27 million baht, while the performance for the first 9 months of 2022, the company had a total income of 1,253.36 million baht, an increase of 59.0% o In the same period last year, the total revenue was 788.40 million baht, with the same-store sales revenue growth rate (SSSG) increasing by 50.1% The success factor came from the country’s economic recovery and opening up. As a result, purchasing power and various economic activities improved respectively In addition, the number of branches increased by 6 branches during the first 9 months of 2022, which received good feedback from customers, helping to drive revenue growth well. Although the net profit for the first 9 months of 2022 made 134.63 million baht, growing 192% compared to the same period last year. Due to the increase in sales revenue at a higher rate than selling and administrative expenses.
sideMr Pongsak Prukpaisarn managing director Public Company Kasikorn Securities Limited As financial advisor and underwriter and underwriter, MOSHI has set the price of the initial public offering (IPO) of ordinary shares at 21.00 baht per share, which is a reasonable price that reflects the Company’s fundamentals and potential To be a leader in the country’s leading lifestyle Thai retailers It is preparing to open for investors to subscribe to IPO shares on December 14-16, 2022 and expects the shares to be listed and traded for the first time on the Stock Exchange of Thailand (SET) in the month of December.
MOSHI has a registered capital of 300 million baht, divided into 300 million ordinary shares with a par value of 1.00 baht per share, with a paid-up capital of 240 million baht, divided into 240 million ordinary shares. An initial public offering (IPO) of not more than 75 million shares, consisting of existing ordinary shares of not more than 15 million shares and newly issued ordinary shares of not more than 60 million shares or equivalent to 25% of the total number of ordinary shares issued and paid up of the Company after this IPO, which will use the proceeds from the financing as part of the investment for business expansion. Payment of loans from financial institutions Including other debts that the company may incur in the future and is used as working capital for the Company’s operations
