Mr. D. I. Y. decorative goods retailer And the largest home repair company from Malaysia Announces plans for 2022 to expand more than 500 branches nationwide in Thailand, ranked 2nd in Asia Aims to open the first flagship store in the middle of the year Still packed with more than 18,000 quality products from 10 categories, this flagship store is designed in a simple concept. with modern style decoration and larger corridors for customers to shop comfortably Ready to celebrate the 6th anniversary of packing promotions and festival products throughout the year. Increase more electrical appliances, penetrate 5 main groups to attract consumers’ purchasing power, revealing that although the Covid-19 outbreak is still spreading, the amount of consumer spending at branches remains the same.
Mr. Andy Chin, Chief Executive Officer of Mr.D.I.Y. Trading (Thailand) Co., Ltd. revealed as a new senior executive who recently took up an official position in Thailand on January 4, 2022 that “Even now, the situation with COVID-19 is still spreading all over the world. including Thailand But Mr. D.I.Y. still pays attention to the Thai market. Because it is a market with potential and growing every year. The company’s business direction this year is to expand more than 500 branches in Thailand. From the present, there are more than 400 branches with the expansion of the Mr. model. D.I.Y. Express more, focusing on the urban market under the concept “Convenient, easy to shop, pay less” which is in line with the current urban lifestyle The said branch expansion plan will allow Mr.D.I.Y. It is a retail store for decorative products. and repairing houses with the most branches in Thailand.”
At the same time, this year 2022 will be the year that Mr. D.I.Y. Thailand has stepped into the 6th year to celebrate the occasion. Celebrate the grand opening of 400 branches with discounts of up to 40% with opening campaigns “Great price, fun shopping, full basket” to highlight the selling point in terms of product variety With more than 18,000 items to choose from, whether it is equipment, tools, technicians. household appliances auto accessories mobile phone accessories Electronics and many more including special price products under the brand Mr.D.I.Y. Let customers enjoy shopping with a full basket. Always cheap and to welcome the Year of the Tiger. Mr.D.I.Y. Comes with a procession of home decoration products to welcome the Chinese New Year festival. Special purchase of 300 baht, get free 1 pack of red envelopes (4 pieces).
“The company aims to expand to 524 or more branches this year, which is considered as the home improvement or repair business with the largest number of branches in the country. And we believe that we can achieve our goals. because Thailand is a country with potential Including the products that we sell are complete, with more than 18,000 items covering all product categories. Meet the needs of consumers at all levels In addition, the product is not expensive. which branch expansion
This will make Thailand have the most branches after Malaysia. We have more than 1,800 branches worldwide and the parent company plans to expand in Europe as well.” Mr Andy Chin said.
For Mr.D.I.Y. Opened the first branch in 2005 in Kuala Lumpur. Malaysia It has grown to become the largest home improvement or refurbishment retailer in Asia. by expanding branches to countries such as Malaysia, Singapore, Thailand, Brunei, Indonesia, Philippines, Cambodia, India and Turkey.
Currently, there are more than 1,800 branches around the world. Thailand entered the market for the first time in 2016 with a few branches. It has been expanding until last year with more than 400 branches across the country. There are 2 types of branches: located in department stores and standalone. The average area is 800 – 1,000 square meters, of which 58% are branches in the provinces and 42% are located in Bangkok.
Mr Andy added that Despite the Covid-19 situation is still spreading around the world including Thailand But Mr. D.I.Y. Still focusing on and continually focusing on marketing in Thailand. Including this year, it aims to increase the employment rate to more than 2,000 positions and plans to add more electrical products. During the two years of the Covid-19 outbreak, the company found that the amount of spending per person is not possible. reduce The average is 150-170 baht per person per billing cycle. For customers who enter Mr.D.I.Y. Customers can be divided into 5 groups: 1. Student groups Students aged 18-20 years, 2. The group has just started working, aged 20-25 years, 3. Butler group 35-45 years old, 4. Housewives aged 35-45 years, and 5. Retirement group aged 60 years and over.
