“Muang Thai Insurance” organizes Partner of Pride event to push sales through agents next year.


Mrs. Nualphan Lamsam Managing Director And the Chief Executive Officer of Muang Thai Insurance Public Company Limited or MTI revealed that Muang Thai Insurance Public Company Limited or MTI has organized the Partner of Pride seminar “Connect the Blue Heart” to open a platform to educate sales representatives. Completely And revealed business strategies for the agent channel in 2021 preparing to drive sales to profit above growth. To support the New Normal era or the change in consumer behavior after the COVID-19 crisis And focus on working in combination between the old and the new generation

“In the past year 2020, Thailand has encountered a crisis of COVID-19. Outbreak Until affecting the economic slowdown of the country It can be considered highly volatile and may not recover quickly. The final curve in this year has the intention and concerns about the company’s sales representatives in every channel. By organizing the Partner of Pride seminar, “Connect the Blue Heart” to provide all representatives with knowledge of business operations that need to be adjusted according to consumer behavior. And acknowledge the strategy of business conduct in 2021 “

For business practices that will take place in 2021 due to the uncertainty of the COVID-19 situation, many businesses will have price competition. This affects the overall profitability of the business and is expected that in the year ’64 sales of cars may slightly increase. Which health insurance may be an alternative to consumers Therefore, we see the importance of providing knowledge to agents in a comprehensive manner that is directly involved in their work. Whether it is the Personal Data Protection Act (PDPA), the Personal Data Protection Act, the use of the Enterprise Resource Planning (ERP) system to help manage and make accounting planning more convenient. And provide information about goals and product directions for both Motor and Non-Motor, as well as introducing the use of the Click to Sale system or online trading.

“And for the guidelines for managing the work of agents in the coming years, Muang Thai Insurance focuses on working on a combination of the old and the new generation. Which must admit that today the world society is disrupted in almost every way, so everyone of all ages will have to adjust to each other even more. Therefore gives importance to all groups of representatives Both groups that have been trading partners of Muang Thai Insurance for a long time Some of you have sent careers to their children, and the other is a group of young people who have grown up with technology. Have new ideas And coupled with consumer behavior tends to use digital more. Muang Thai Insurance Therefore focus on the development and preparation in the application of technology To facilitate all aspects Both in sales and agent service On this occasion, I would like to give a good opportunity to forward a career in insurance sales. That serves to help people in times of disasters I am proud to be part of the Muang Thai Insurance family, ”added Nang Nualphan.



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