Following his gold medal at the Tokyo Olympics, Neeraj received large sums of money, including from the Central and State Governments and other dignitaries. Following this, the brand value of the star also increased significantly.
Neeraj has also increased the amount he was charged for acting in commercials after the Olympics. Currently, the player’s endorsement fee is between Rs 1 crore and Rs 5 crore. Before the Olympics, it was between 15-25 lakhs. Neerajan’s endorsement deals are handled by JSW Sports.
This was followed by a huge surge in social media. YouGov SPORT, a leading research consultancy, conducted the study and published the report.
Neeraj has seen a huge jump in the number of followers on Instagram. The number of people following Neeraj has increased by about 2300 per cent since the Olympics. Neeraj currently has 4.4 million (44 lakh) followers on Instagram.
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After winning the gold medal, Neeraj Chopra was mentioned by 1.4 million (14 lakh) people on social media and 2.9 million (29 lakh) posts were shared mentioning Neeraj Chopra. No one else received as much ‘mention’ as Chopra during this period. With this, the reach of social media and digital media reached 41.2 million (4.12 crore). Taken together, Neeraj’s social media value is estimated at Rs 428 crore. Neeraj has already surpassed Indian men’s cricketers KL Rahul and Rishabh Pant, who have made great strides in social media interactions and reach.
Also, the video of Neeraj Chopra winning the gold medal has become the most watched Olympic video in India on Twitter. It was also shared on the Olympics’ official Twitter handle. Neeraj Chopra was the main attraction of the Olympics. His tweet expressing his gratitude was the most liked on Twitter and was retweeted by a lot of people.