Netflix should take a hint from Game of Thrones, watching the nose

Netflix should take a hint from Game of Thrones, watching the nose

Kit Harington was as Jon Snow in the season of Game of Thrones 6, program 9

Source: HBO

In a period where the watch is binge as the new norm, HBO's "Game of Thrones" breaks the mold.

Instead of releasing all new episodes in one day, fantasy drama releases them in weekly installments, just like traditional cable programs. The move may seem like an old school in time when Netflix normalized marathon viewing on TV shows, but it is a major factor in the prolific success of the show. Replica fans get between episodes to respond to what happened and to comment on what to come. And they have built online communities and global communities to do this.

The permeability of the show into the public consciousness is so pervasive that people know never before "Thrones Game".

The weekly scheduling is critical for HBO that analysts have started to suggest that Netflix and other streaming services currently offering all-hour watch options for their new television show this model in favor of returning to a more traditional release schedule.

"I basically believe that Netflix is ​​making a mistake by putting [content] out the way they do, ”said Doug Creutz, an analyst at Cowen.

He said the streaming service could benefit from episodes putting out two more shows like "Stranger Things" one at a time to take advantage of excitement and fan participation.

"I personally like to have a week there to process and process," said Kelsey Daniel, 28, of Virginia. "There is so much to do between the show and the books and I love to read fan theories. I don't think I keep as much from shows that I look at Netflix."

Caleb McLaughlin as Lucas Sinclair, Finn Wolfhard as Mike Wheeler, Millie Bobby Brown as eleven and Matarazzo Gaten as Dustin Henderson was in the original series "Stranger Things" Netflix

Source: Netflix

Nowadays, Netflix fans are forced to watch the new episodes of a show during the first weekend they are available if they want to avoid purses Monday morning. The audience was very exciting and very pleased with this experience rushed in 2013 when Netflix started with "House of Cards" and "Orange is the New Black," but Creutz said that fans of the digging and anticipating material.

"Since I am all about immediate satisfaction, I love all the adventures being at once," Leah O 'Donnell, a 45-year-old fan of California from California. “However, I think I get more out of them when they come out once a week. I have time between them and absorbing and analyzing them and talking to others. I like the cake now. , but I like it when I have a slice now and then. "

Cruetz said he believed Netflix would have a positive response to the new events, but noted that library shows such as "The Office" or "Friends" should still be able to interfere with them. After all, these shows are already broadcast and so there is no need to withhold events to suspend or build a bug for the show.

"Honestly, I think Netflix and other on-demand services should consider releasing some of their shows on a weekly basis if they are interested in developing a fan base," said Nolan Pacchiana, 29, from New York. . "I can't think of any show from on-demand providers who have attracted me the same way the GoT did, even in the case of high quality shows."

To binge or not to bother

A watch does not disappear at the edge at all. It is a great way that television audiences use content. However, a new series could benefit from their circulation episodes.

When you look at the 20 most watched shows on Netflix since 2018, most of them are long-term shows that are not Netflix original. Programs such as "The Office," "Friends," "Gray's Anatomy," "NCIS" and "Body Minds," which each have between 200 and 400 episodes, and the top five are being completed .

All these shows are seating or procedural plays. They usually adhere to a traditional narrative structure with most of the terrible character events taking place during the premiere, the finale and the mid-season season.

A "game on thrones," based on George R. R. Martin's "A Song of Ice and Fire" novels, is able to conduct major characters in brutal, disturbed and unexpected ways. Due to the fact that there was no safe character from death, each program was enjoyed by all audiences who were dancing on Sunday evenings to see if their choice was made by their chosen people through the night.

This model is also followed by "Stranger Things". It is a dynamic program with confidentiality and suspension and there is no predictable narrative structure. Fans have looked after the main characters and want to see how they come against the newest seasons, the people – monster and monster – and don't go to the end of the season.

On the first day in Season Two of “Stranger Things” in October 2017, 9 million people said they were watching – told that Netflix was another original for the past two and a half years, Brian Fuhrer said, t Senior Nielsen vice president for product leadership at the beginning of the company last week.

Within the first three days of the live season, 15.8 million people watched the performance program. For each subsequent program, this number continued to decline. This could be because people decided to parse the events rather than see them all in one sitting.

For comparison purposes, in the "Game of Thrones" season seven, its first in July 2017, there were 10.1 million viewers in the first night the adventure was available. During week two and three there was a slight decline in the night's audience, but interest in watching the show on its first night continued to grow during the seven-year season.

“Game of Thrones & # 39; The fact that he did not watch the binge, ”said Peter Csathy, founder of Creatv Media. "If he was watching gently, then all the things we are talking about would be put to an end."

This year, Game of Thrones set a new one night record for the series, reaching 17.8 million viewers on 28 April for the third season of eight. This hit the previous high set from the premiere of the season.

According to a new Harris poll from the Labor Institute at Kronos, more than 27 million employees said they would lose full work, arrive late or work remotely, or would be less productive than they would be. usually due to the championship "Game of Thrones".

“The Stranger Things” proved so successful but this might have been the case if it was available weekly as “Game of Thrones? ”Csathy said.


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