In the second half of 2021, K-contents had a great harvest. The main character is Netflix’s 9-episode drama ‘Squid Game’. Since its release on September 17, Netflix has topped the charts in nearly half of the countries where it is serviced, and has been viewed by more than 111 million households worldwide.
And Mugunghwa flowers bloomed in the work, and games such as dalgona drawing and tug-of-war also got on the craze. What is the driving force behind the global success of a subject we are familiar with, including various games and characters that may be around us?
For the past month, KBS’ ‘Direct Hit’ has covered the heat of the ‘squid game’ syndrome in the US, France, China, and Palestine, and listened to the stories of people around the world. And by analyzing ‘Squid Game’ and Netflix, the platform that cannot be separated, we looked at the path that K-content will take after the syndrome.
While ‘The Squid Game’ has achieved unprecedented success, concerns are also being heard behind the scenes. It is pointed out that Netflix does not monopolize the IP (intellectual property) of the work or pay domestic network usage fees.
In response to a question related to this, Netflix will ‘work hard to distribute profits fairly and adequately to creators’ through the mouths of officials such as the vice president of policy, and ‘treat Korean ISPs (Internet service providers) the same as other ISPs around the world. said.
There are many people looking forward to a future where trust in K-content rises, Netflix’s strengths come to light, and both domestic creators and platforms coexist. To this end, we listened to suggestions from domestic and foreign producers, scholars, and critics.
What did the ‘Squid Game’ leave us? The ‘Netflix X Squid Game Shakes the World’ episode will air this Friday at 10 PM on KBS1 TV’s ‘Shisa Direct Hit’.
