sending time2021-10-03 08:25
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Criticism of reality into a dark fictional world… WSJ evaluates the popularity of Korean content and expands its base
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(Seoul = Yonhap News) Reporter Noh Jae-hyun = Foreign media’s favorable reviews for Netflix’s Korean original series ‘Squid Game’ are continuing.
In an article from Seoul on the 2nd (local time), the Wall Street Journal (WSJ) in the US evaluated that the squid game might be the biggest hit in Netflix’s history and that “the squid game is a dystopian hit.”
Squid Game is a Netflix 9-episode drama depicting a survival game in which participants risk their lives to win a prize of 45.6 billion won.
The WSJ’s diagnosis is that the squid game criticizes reality in a way that depicts the dark world as realistic fiction.
The WSJ pointed out that when director Hwang Dong-hyeok first conceived this work more than 10 years ago, the setting in which individuals compete with each other at the risk of brutal murder and money was not well received by investors and actors.
However, Netflix judged that the class struggle that appeared in the squid game two years ago was in line with reality.
Director Hwang pointed out that the disparity between the rich and the poor has widened as the novel coronavirus infection (COVID-19) has taken over the global economy, and pointed out that the spread of COVID-19 vaccines also differs greatly between rich and non-rich countries.
Director Hwang said, “The world has changed.
Another secret to the popularity of the squid game was the visual effect.
The WSJ analyzed that language could be a barrier in the process of the squid game gaining worldwide popularity, but the emphasis on visual elements such as the green sportswear worn by the survival game participants and colorful sets such as children’s playgrounds came through.
He also noted that some of the rules of Korean traditional games were simplified or changed.
Kwon Mo (27), who works at a cafe, said about the squid game, “The popularity of K-pop seems to have made more people interested in Korean content.” made it (squid game) interesting.”
The WSJ also mentioned Netflix’s expansion of investment in Korean content in relation to the success of the squid game.
Netflix invested about $700 million (about 83 billion won) in Korean movies and TV shows from 2015 to last year, and plans to invest $500 million (about 590 billion won) this year alone.
This compares with Netflix investing about $400 million in Indian content in 2019 and 2020.
Netflix has introduced about 80 Korean movies and series so far. According to Netflix, watching Korean dramas in the US has doubled in the past two years.
Squid Game has maintained its number one spot in the global popularity rankings, taking the top spot once in all 83 countries served as a Netflix work.
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Prior to the WSJ, the New York Times (NYT) introduced the squid game on the 29th of last month and said that it stimulated the sensibility of popular culture by darkly twisting the pleasant childhood game.
In an article about the squid game, CNN also praised it highly, saying, “Netflix’s latest hit is really awesome.”
According to a Netflix official, the cast of Squid Game will appear as special guests on the popular NBC talk show ‘The Tonight Show Starring Jimmy Fallon’ on the 6th (local time) in the United States.
nojae@yna.co.kr
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