Original title: New energy vehicles increased by 18 times year-on-year. JD.com’s 11.11 green carbon reduction leads a new way of travel
At 8:20 in the evening, Zhang Sha, who had just walked out of the office building after a day of work, ran into a bunch of Roses of Roses from JD.com. It was an “unexpected surprise” from her boyfriend. In Zhang Sha’s view, this year’s JD 11.11 is different from previous years. In previous years, she always stayed at home and waited for 0 o’clock to “rush to buy.” But now, the date has not yet started, and the flowers are already in my hands.
This Jingdong 11.11, Jingdong proposed “8 o’clock late, do not stay up late” changed and stimulated the vitality of consumption. During the 11.11 period of JD.com, the cumulative order amount exceeded 349.1 billion yuan, which is the best proof. Among them, JD Life Services revolves around “a quarter of an hour convenient living circle”, and continuously improves the “commodity + service” integrated consumption model to cover omni-channel quality products and high-quality services, bringing consumers a seamless connection between online and offline “Bashi” consumer experience.
At 8pm, the “Flower Giving Fever” Community Life Service Increases Happiness Index
The most intuitive change brought about by “8 o’clock in the evening, don’t stay up late” undoubtedly promoted the surge of instant delivery orders represented by flowers. Consumers like Zhang Sha can be seen everywhere in cities across the country. Not only can they buy a wealth of quality flower products on JD.com, but they can also try “extremely fast” after placing an order and send their favorite flower gifts to their destinations. JD Flowers also provides consumers with fast delivery services in the same city through 300,000 LBS flower stores. Consumers can enter the “Nearby” channel on the homepage of JD.com, view flower shops within 3-5 kilometers of their location, freely choose various products, and enjoy the hourly and minute-level delivery of the product after placing an order. Purchase” service. During JD 11.11, the fastest delivery of JD flowers was only 11 minutes. Efficient distribution has also brought more users to Jingdong Flowers. During 11.11, the order volume of all categories of Jingdong Flowers increased by 251% year-on-year. , Fauvism, Huajia, Take Time, ROSEONLY and other well-known brands have become the most popular flower brand among consumers. Among the people who buy flowers, users in Beijing, Shanghai, Guangzhou, and Shenzhen account for as much as 35%. This is obviously closely related to the fast delivery service of Jingdong Flowers in the same city. What’s more worth mentioning is that on Jingdong 11.11, flowers sent from other places increased by 238% year-on-year. Obviously, at 8 o’clock in the evening, lovers who are not in the same city can express their love even if they can’t hold their hands together.
In addition to flowers, home gardening, which can enhance the mood of life, is also attracting more and more consumers’ attention. During the 11.11 period of JD.com, more than 800,000 households used green plants to start a fresh oxygen life. The turnover of seed commodities increased by 110% year-on-year, and the turnover of garden agricultural commodities increased by 183% year-on-year. Green plant seeds in cities such as Beijing, Guangzhou, Shenzhen, Shanghai, and Suzhou were the most popular.
For many office workers, 8 o’clock in the evening is a good time for gatherings and dinners. During the 11.11 period of JD.com, the cumulative order volume of JD.com’s life and catering services exceeded 400,000 orders, which fully confirmed this consumption pattern. The consumption effect brought by 8 pm is also reflected in social life services. People who have been busy for a day begin to “solve” daily problems such as housekeeping, cleaning, and living expenses during this time. During the 11.11 period of JD.com, the volume of housekeeping cleaning orders increased by 426% year-on-year, the transaction volume of life cards and coupons increased by 430% year-on-year, the number of users purchasing life payment increased by 183% year-on-year, and the transaction volume of agency agents increased by nearly 100% year-on-year. The convenient services provided by JD Life have been deeply rooted in the hearts of the people.
The right to reduce carbon travel, Jingdong Auto has become a “tide”Brand business incremental field
Green environmental protection is also one of the consumer trends displayed by JD 11.11 this year. JD 11.11 provides consumers with more than 150 million types of “green consumption” products. Behind consumers’ shopping orders is a “carbon reduction” bill.
Such consumption trends are also reflected in travel consumption. During the 11.11 period of JD.com, new energy vehicles performed well, with the number of intentional purchase users increasing by 5 times, and new energy vehicle orders increasing by 18 times year-on-year. Wuling Hongguang’s MINIEV Macaron version continued to lead and became the most popular star model among consumers. During JD’s 11.11 period, JD.com also assisted the 2021 Jiangsu New Energy Vehicles Going to the Countryside. Through a new attempt at “Cloud Expo”, it brought more than 30 brand car purchase gifts to comprehensively speed up the promotion of new energy vehicles and benefit more consumer. In addition to new energy vehicles going to the countryside, JD.com also launched exclusive rights to “Jingxuan Good Car”. For example, it cooperates with automobile brands such as BMW, Buick and Nezha to provide door-to-door test drive blind boxes and other services, and cooperates with Guazi second-hand cars to give away Beijing Tokyo cars. Will after-sales service package. During the 11.11 period of JD.com, vehicle orders increased by 150% year-on-year. On November 11th, the number of online test drive appointments increased by 200% year-on-year.
While complete vehicles and new energy vehicles are gaining popularity all the way, two-wheeled electric vehicles continue to sell well. Especially on the eve of JD.com 11.11, JD.com provides a one-stop service for car owners in Beijing to purchase, register, and license, and help car owners solve the problem of electric car travel in the form of a one-stop replacement solution, which has further driven the sales of electric bicycles. The rise. During the 11.11 period of JD.com, the turnover of second-wheel electric vehicles increased by 100% year-on-year, of which the turnover of No. 9 increased by 5 times year-on-year, and the turnover of Xinduzhou and Xiaodao both increased by 300% year-on-year.
On the other hand, with the rapid rise of motorcycle culture in the domestic market, more and more young people have joined the “riders” team, and motorcycles have also accelerated their transformation from a simple means of transportation to a lifestyle. During JD’s 11.11 period, the sales of motorcycles increased by nearly 100% year-on-year. Among them, the sales volume of Lifan increased 450% year-on-year, the sales volume of Benda increased 5.6 times year-on-year, and the sales volume of KTM R2R increased 19 times year-on-year. As a necessity for riding, motorcycle equipment also ushered in substantial growth. Among them, big brands such as AGV and SHOEI are the most popular among riders.
In addition to the whole car, the recent low temperature weather has caused more car owners to pay attention to the maintenance of their car. During JD’s 11.11 period, the Tokyo Motor Show’s order volume increased by 215% year-on-year, the JD’s self-operated car products (Jing Auto Club) installation service order volume increased by 135% year-on-year, and the turnover of Jingan Tu’s self-operated stores increased by more than 5 times from the previous month. Commodities related to low temperature also ushered in an explosion. The turnover of battery category increased by nearly 100% year-on-year. Among them, the turnover of Valta and Fengfan both increased by more than 100% year-on-year. The turnover of emergency power supply category increased by 14 times year-on-year, among which Newman, Xiao Ren, and electric scorpion all exceeded 120%. At the same time, daily commodities such as motor oil and tires for car maintenance have also ushered in high growth. Jingan Tu’s new engine oil product turnover increased by more than 300% year-on-year, and the new tire brand Bridgestone 205/55R16 EP300 went online during the promotion period, with sales exceeding 5,000. Michelin has become the brand of choice for most car owners.
At present, JD.com has realized the full life cycle service of car consumption including car viewing, car selection, car purchase, car use, and car exchange, and it has continued to promote the construction of a retail channel system to achieve a strategic layout of omni-channel dimensions. Relying on the advantages of JD Digital’s intelligent social supply chain and perfect omni-channel layout, JD Auto is providing more consumers with genuine products, transparent prices, efficient and fast products and services, and at the same time achieving rapid growth with its partners. , Has become an incremental field for brand merchants, with more than 1,000 open platform merchants and more than 1,000 auto brands, and their turnover has increased by more than 100% year-on-year. The turnover of JD Auto Parts exceeded RMB 100 million.
Bulk consumption “breaks the circle”Service-oriented consumption presents a trend of quality upgrading
Consumption upgrade is also one of the “keywords” of JD 11.11 this year. Especially in the “bulk consumption” such as buying a house and buying property, consumers are not only satisfied with the ability to buy real estate with good locations and low prices, but also hope to have a worry-free and reassuring consumer experience in the process of viewing and buying a house. On the eve of JD 11.11, JD Real Estate fully upgraded the service quality of self-operated real estate, and upgraded the original five home purchase rights to eight special services, with authentic guarantees, on-site sales, self-operated cooperation, exclusive discounts, JD subsidies, exclusive customer service, Home-buying experts, full-process tracking and other services allow consumers to buy a house without worry, and the “double upgrade” of goods and services has achieved “breaking the circle” of bulk consumption. During the Double 11 period, JD Real Estate’s online house purchase consultation received more than 10,000 customers. Among them, 50% of online order consultation customers in Beijing have enjoyed the service of JD’s self-operated brokers to take guests to see the house. Beijing Zhonghai Huanyu Vision, Chengdu Times Skyland, Shenyang Sunac·Future One, Foshan Financial Street·Xianhu Yuefu became the most popular real estate projects during 11.11 on JD.com.
At the same time, foreclosure has become a good choice for many buyers to “leak out”. During JD’s 11.11 period, JD’s judicial auctions totaled 357 foreclosure houses, of which 27 were sold for more than 5 million yuan. Room 112, Building 18, Taohuayuan Villa, No. 9 Gaohe Road, Suzhou Industrial Park, was sold at a price of up to 41.4 million yuan.
In addition to foreclosures, during the 11.11 period of JD.com, many popular bids on JD.com’s auctions also continued to arouse consumers’ enthusiasm for bidding. A copper bull ornament with the most bids, with 585 bids. The highest premium rate is a gas shielded welding machine with a premium rate of 990%. The land use right of 78972.16 square meters in Zhengzhou, which was sold for 850 million yuan, became the “standard king” during JD 11.11.
In addition, the quality upgrade of service-oriented consumption is also reflected in meeting consumers’ demands for quality travel. During the 11.11 period of JD.com, hotel package orders increased 450% year-on-year, and business class transaction volume increased 6.9 times year-on-year. Shenzhen Airlines business class card, China United Airlines blind box pilot, Hainan Airlines business class card, etc. have become the most popular ticket commodities. Zhejiang Zhejiang Travel Investment Hotel Group, Sanya Yalong Bay Guest House, Zhuhai Haiquan Bay, etc. are consumers Favorite hotel booked. Consumers in this session are obviously more concerned about how comfortable their journeys are and how uncomfortable they sleep.
In addition, a first snowfall in Beijing during JD 11.11 allowed Hogwarts to find the right way to open it. On November 11, Beijing Universal Studios’ turnover exceeded the average daily average of 13 times for nearly 30 days. In the sky full of snow, one second travels to the movie, how can people not look forward to the arrival of the next snow season. Together with Haichang Ocean Park, Fantawild Theme Park, Chimelong Resort, and Shanghai Disneyland, Universal Studios Beijing has become the most popular attraction among consumers.
JD 11.11 not only brings consumers a shopping experience with the most products, the best prices, and the best services, but also promotes the quality and expansion of consumption. It also focuses on serving the “one quarter of an hour convenient life circle”, giving full play to online and offline integration. Advantages, through omni-channel, diversified products + services, continue to promote the in-depth integration of digital services and the real economy, and provide consumers with a faster, more, better, and more economical “Bashi” life.
