The New Jeans women’s group came first in the star’s brand reputation in January 2023.
The Korea Corporate Reputation Research Institute measured 238,303,124 big data of star brands measured from December 29, 2022 to January 29, 2023 through user behavior analysis to measure participation index, media index, communication index, and community index for star brands that did . Compared with 232,979,812 star brand big data last December, it increased by 2.28%.
The brand reputation index is an index created by analyzing brand big data by discovering that consumers’ online habits have a major influence on brand usage. Star brand reputation analysis can measure consumer relationships for star brands, positive and negative evaluations, media interest, and consumer interest and communication volume.
Star brand reputation analysis is a brand that is in the top ranks of the brand reputation analyzed for entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and players, and it uses name algorithms good big data to establish and relationship with users, relationship was analyzed. The recommendation index was included as a weight in the detailed index of the star brand reputation index.
The 30th place in star brand reputation ranking in January 2023 is New Jeans, BTS, Lim Young-woong, IU, Black Pink, Song Hye-kyo, Yoo Jae-seok, Song Joong-ki, Younha, Cha Eun-woo , Son Seok-gu, Lee Jong-suk, Son Heung-min, NCT, Lim Ji-yeon, Lee Chan-won, Ive, Seventeen, (G)I-dle, Baek Jong-won, Twice, Kim Yuna, EXO , Lee Do-hyun, Super Junior, Big Bang, Lee Young-ji, Kim Min-jae, Kang Daniel, and Park Sung-hoon were analyzed in order.
The New Jeans brand, which came first in the star brand reputation, was analyzed as a brand reputation index of 8,917,773 with the participation index of 2,610,740, the media index of 1,334,965, the communication index of 2,219,032, and the community index of 2,753,035. Compared to last December’s brand reputation index of 6,725,823, it rose 32.59%.
Second, the BTS brand was analyzed as a brand reputation index of 7,527,175, with a participation index of 622,528, a media index of 1,143,307, a communication index of 2,849,863, and a community index of 2,911,478. Compared to last December’s brand reputation index of 10,001,486, it fell by 24.74%.
The 3rd place, Lim Young-woong brand, was analyzed as the brand reputation index 7,187,117 with the participation index 1,436,993 media index 1,087,708 communication index 2,042,623 community index 2,619,793. Compared to last December’s brand reputation index of 7,247,683, it decreased by 0.84%.
(Reporter Kim Ji-hye of SBS Entertainment News)