NewJeans have come back with a new pre-release song and MV “Ditto” from their new album “OMG” and it is currently being discussed in many topics. Perhaps the narrative in the MV is about the relationship between idols and fans.
After the surprise launch with the release of 4 songs at the same time, and each song parade quickly dominated the streaming music charts, no matter where K-POP fans were hiding, they had to turn to listen to music that they does it New Jeans It was very impressive when they announced that they are coming back with a new mini album OMG which will be released as a New Year’s gift to the Bunnies (fan club name) on January 2, 2023.
“Ditto” It is a pre-release song that is being talked about especially in the online world. As well as the style of the song which is different from the music of Korean girl groups now. New Jeans Continuing their Y2K concept in a different way. Instead of being bright and cheerful like a group of teenage girl friends like before in the song “Comment” a “Hip Boy” They are back in throwback form to the analog era, video tapes, flip phones. A group of high school friends in uniform. falling in love at school Telling stories from the past through semi-sepia tones and video camera perspectives.
music video of “Ditto” A total of 2 versions were released under the name Side A a B side In the A-Side version, the story is told through the lens of a handycam video camera of a young woman named Hee Soo (starring Ji Hoo Park from the series Little Women and All of Us Are Dead) who is still taking videos of the NewJeans women in different poses. during school and she fell in love with a young man (starring Choi Hyun Wook from the series Twenty-Five Twenty-One, Jirisan and Taxi Driver) at the school at the same time. But in the end, the picture cuts back to say No one at the school saw the NewJeans.
While the B Side, the story is similar. that’s different Hee Soo chose to leave the girl group NewJeans and get to know the man she really fell in love with.
Many netizens analyzed the content hidden in both versions of the music video. One of the most popular analyzes of MV content was the relationship between the video camera girl and the NewJeans girl, the fan-artist relationship. Fans follow the artist’s life closely. Share the suffering and happiness with the artists as if they were friends. But outsiders may not see these close relationships. In Side A, Hee Soo chooses to walk in the rain with NewJeans, but in Side B, Hee Soo walks out with a single umbrella. Including the image of Hee Soo letting the video camera fall from the top floor of the building. He may be referring to some fans who choose to continue following the artist until the end. while others may stop following after a certain period of time. and begins a relationship with someone who falls seriously in love
In addition, there are also people who noted that Hee-soo injured her arm and had to be put in a splint. The NewJeans wrote messages of encouragement for Hee-soo to live on. And giving various compliments to Hee Soo and also having a deer that appears in some parts of both versions of the MV. By the meaning of the deer that appeared before me It means bringing awareness back to our lives in the present. not dwelling in the past or worrying about the future
and there is also a Korean series with the same name as this song “Ditto” Played by Kim Ha Neul and Park Yong Woo, aired in 2000 (Y2K?) where the protagonist and heroine live in different time periods. But they both fell in love. The male protagonist has an accident and his arm is in a splint. and the heroine signs her name on the splint for the hero
In addition to “Ditto” being successful as a pre-release song for a good new comeback, the agency ADOR also held a pop-up shop called NUDAKE xNew Jeans To promote NewJeans’ new comeback, Bunny Cakes featuring the band’s iconic rabbit will be sold to fans. have a tasting and take pictures together
“Ditto” grabbed the top position within 6 hours of its release on popular charts such as Melon, Bugs, Genie, etc. social media on the day of the song’s release.
Pre-release songs still create a phenomenon of this magnitude. And how big is the title song? Stay tuned for NewJeans new mini album called OMG on January 2.