(June 29, 2022, Taipei) Niantic announced today that it has partnered with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to create a new real-world mobile game: NBA All-World. “NBA All-World” is a game that puts NBA fans in the original universe of the real world and is unique in the world.
“NBA All-World” is a free-to-play, officially licensed basketball game with location-based technology. The purpose is to allow players to find, challenge and compete with the current NBA stars in the community. After recruiting them into the team, they can prove it on the court. own strength.
“NBA All-World will be the first, original, real-world mobile game in sports gaming, and will appeal to both casual players and NBA-loving fans,” said Matthews, senior producer at Niantic. Design a game that allows players to express their background and express their personal style.”
“By partnering with Niantic, NBA All-World will offer fans around the world a once-in-a-lifetime opportunity to fully immerse themselves in the energy and enthusiasm of the NBA,” said Matt Holt, NBA’s director of consumer goods. , we are very much looking forward to interacting with fans around the world through the immersive experience of this game.”
“NBA All-World gives us an opportunity to bring NBA players into Niantic’s real-world original universe and create a new way for fans and players to interact.” Josh Goodstadt, vice president of licensing for NBPA’s pioneering engine THINK450, said , “Niantic is already quite experienced in creating games that encourage local community interaction, and adding our players to NBA All-World will deepen players’ immersion.”
In addition, “NBA All-World” will also incorporate NBA fashion, allowing players to replace custom clothing for players.
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