Nikkei analyzes why Japanese automakers Used to sell “hybrid” cars have collapsed, losing out in the EV market

30 December 2022

In recent years 100% electric vehicles or BEVs are popular all over the world. With a huge increase in sales, along with the appearance of new electric car brands that began to enter the market busily

If looking to sell electric cars worldwide Between January and November this year
Sales of more than 6.8 million units are found to have increased by 50% compared to last year.

Interestingly, electric car sales now account for 10% of all car sales already. which increased by 6% last year.

However, the popularity of electric cars is coming. It is changing the image of the automotive industry that we have been familiar with for many decades.

Originally from Japan to be the market leader Having car makers from the US, Europe and China as the decisive winner

The Nikkei Asia news agency reports that automakers from the United States, Europe and China currently account for more than 90% of the electric vehicle market.
While the car from Japan occupied only less than 5% of the market share..

This year, Chinese automakers (like BYD) have been able to generate electric vehicle sales. Combined with more than 2.9 million cars.
The car camp from the United States. It generates sales just as well at 2.1 million units, led by Tesla.

While European car manufacturers (eg Volkswagen, Renault) have sold more than 1.2 million electric vehicles together.

Although car manufacturers from the United States, Europe and China are able to generate sales at the “Millions of cars” level is complete.
But the Japanese car Instead, only 200,000 electric cars were sold.. this year, accounting for less than 5% of the market share.

Even before that, in the period of about 10 years ago, a Japanese car company pioneered the “hybrid” car market and was successful in selling landslides.

Also at the time, a Japanese car still successfully dominates the electric car market With a market share of 70 – 90% of all electric car sales in thousands – tens of thousands of cars

Mitsubishi introduced the i-MiEV, the world’s first mass-produced electric vehicle, in 2009 and the Nissan Leaf followed in 2010.

– What happened to the Japanese automakers? From leader to follower..

Nikkei Asia has analyzed the reasons why Japanese car makers who used to be leaders in the global car market must become followers in the electric car market The main reason is that electric cars have far fewer parts than cars traditional combustion engine.

It is easy to create new players in the market, for example, Tesla and BYD, who entered the market with electric cars in the first place.

In addition, Nikkei Asia also sees the changing “automotive market conditions”. It is also effective..

If you go back to 2015 during that time they started with diesel engine technology. more efficient and release less pollution to the environment Led by a major European car brand such as Volkswagen.

however Shortly afterwards, Volkswagen was caught cheating in diesel emissions tests. making new diesel engines That seems to be the hope for the car industry. it did not save the environment as claimed

As a result, many car manufacturers, including Volkswagen, have made a quick decision to move beyond combustion engines and hybrids to electric vehicles, while taking measures to support electric vehicles in the European Union. He decided to ban combustion engine vehicles and hybrids in the 2030s.

The Japanese government itself Don’t immediately think about banning combustion engine cars. But announcing preferential tax measures for low emission vehicles This includes hybrid cars. and electric cars too

Make a Japanese car look beyond electric cars by looking at hybrid cars is the best choice Because electric cars need batteries. which is considered a very costly part

meanwhile Japan It is a country that has adapted to the renewable energy era more slowly than Europe. Cause the Japanese car industry to see that the use of electric cars that need to charge the battery that uses electricity from coal power plants does not answer the question regarding the environment at all

And from the above reasons do in the present Japanese car company has less than 5% of the market share of electric cars, and the view of Nikkei Asia if there is Japan Still interested in the domestic hybrid car market only, it will finally drops in the global electric car market.

However, at the moment, it seems that the Japanese automakers I can start thinking too. That it’s time to come down and seriously fight in the electric car market.

In particular, Honda has announced plans that will stop producing combustion engine cars by 2040 or in less than 20 years.

As for Toyota itself, it was only a few weeks ago that Toyota was reported to be overhauling its electric vehicle strategy. by wanting to lower the price and increase efficiency Being able to compete with competitors like Tesla and BYD..


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