“Noise marketing with academic violence?”… A hive using Garam Kim, a wounded ending

When Garam Kim, who was a member of the group Le Seraphim, was expelled from the team due to the “school violence” controversy, criticism was raised that the agency Hive Source Music conducted noise marketing due to school violence.

Kim Garam was caught up in allegations of school violence even before her debut, and was excluded from official activities at the same time as her debut. After that, Le Seraphim’s agency, Hive Source Music, said in an official statement on the 20th, “We have decided to terminate the exclusive contract with Kim Garam.” When the agency, who emphasized that “I will concentrate on healing Kim Ga-rim’s broken heart,” saying, “Rather, Kim Ga-ram is the victim,” suddenly expelled Kim Ga-ram, criticized it as ‘typical noise marketing’.

The agency continued its activities as a five-member group except for Kim Garam at the time when Garam Kim’s request to leave was raining. After collecting a topic for school violence at the beginning of her debut, which was not well known, she gained some popularity as a five-member system, and has been criticized for taking the procedure of canceling the exclusive contract and withdrawing from the group.

In response, netizens were outraged by reactions such as “I didn’t leave immediately and threw away Kim Ga Ram because the sweet water ran out” “The evil itself” “The agency is scarier than Kim Ga Ram”, “They turned the perpetrator into a victim”, etc.

In particular, the agency focused on erasing the traces of Kim Garam without any apology or mention to the victim. The agency that even did the second harm to the victim did not even mention it, let alone apologize.

Using school violence as a means is clearly problematic. Recognition and popularity determine the lifespan of the entertainment industry, but noise marketing that hurts someone is harmful. We need to think about whether it is the right way to gain popularity by immorally exploiting people’s interests, or whether that popularity is truly happy.