Nielsen Reveal the money overviewadvertising media industryOctober 2021 valued at 9,088 million baht, a 6% drop compared to the same period last year. where all types of media are in the Red Zone or “minus” Almost all, whetherTV Value 5,405 million baht, down 5% Out of home and mobile media 739 million baht, a decrease of 16% radio 284 million baht, a decrease of 11% print media 242 million baht, the largest decrease of 28% movie theater 428 million baht, down 5% in-store media 59 million baht, a decrease of 11%
However, for the 10-month overview (Jan.-Oct.), the advertising industry had a cash flow of 87,729 million baht, an increase of 1% compared to the same period last year. The TV still took the most money of 52,422 million baht, an increase of 3% compared to the same period last year. Out-of-home and mobile media: 7,843 million baht, a decrease of 11%, radio, 2,651 million baht, a decrease of 11%, print media, 2,547 million baht, a decrease of 18%; media in theaters of 2,267 million baht, a decrease of up to 30% due to cinemas being locked. Down payment for more than 100 days. In-store media 545 million baht, an increase of 4%, while Internet media scooped 19,454 million baht, an increase of 13% from the same period last year.
The main industries that spent advertising money in the past 10 months included food and beverages worth 14,981 million baht, an increase of 12%, and media & marketing, which was mostly from direct selling businesses worth 11,399. million baht, an increase of 12%, electrical appliances group 2,541 million baht, an increase of 57%, personal appliances group 3,648 million baht, an increase of 1%, etc.
The group that spends less money Still a group of vehicles worth 4,786 million baht, a decrease of 5% Telecommunication, communications, 3,321 million baht, a decrease of 13%, Finance 2,920 million baht, a decrease of 21% Retail and restaurants 2,330 million baht, a decrease of 14%, government sector 2,096 million baht Decrease 22%, tourism 779 million baht, decrease 65%, entertainment industry 175 million baht, decrease 55%, etc.
The top three companies with the highest ad spend in 2021 are still essential consumer goods giants. Unilever (Thai) Holdings Company Limited Value 3,954 million baht, an increase of 5% from the same period last year. Nestle (Thai) Co., Ltd. valued at 2,493 million baht, an increase of 12% from the same period last year; andProcter & Gamble (Thailand) Co., Ltd. orP&Gvalued at 1,917 million baht, an increase of 4% from the same period last year by all 3 companies creating marketing campaigns and communicate with the target audience through TV media the most
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