Thairath Online
April 4, 2022, 8:24 p.m.
OISHI creates new brand “Oishi Bistoro” Go to the gas station branch and community malls to meet the needs of customers in terms of price and value
On April 4, 65, Mrs. Nongnuch Buranasetakul Managing Director of Oishi Group Public Company Limited or OISHI said that during the past two years, the epidemic situation. Together with the strict safety measures, consumers have changed their behavior and lifestyle. Entrepreneurs must look for opportunities to accelerate the filling of the market gap. and adjust the business model spread to cover and diversify To meet the needs of eating – drinking in all forms
As for Oishi, we continue to develop and create new Japanese food experiences. in order to be able to meet the needs of diverse and more specific consumers. strengthen the portfolio Japanese restaurant group
including expanding the business Ready to open a Japanese restaurant Oishi Biztoro under the concept of easy delicious alternatives modern japanese style For the new generation who want convenience, deliciousness, speed in meals and most importantly, there are a variety of menus at affordable prices. can eat often
For Oishi Bistoro, it has been developed into a hybrid Japanese restaurant that offers fast food and full service restaurants. which has a variety of popular Japanese food and familiar with each other very well
The menus can be divided into 3 main groups: noodles, ramen and soba, rice, donburi, and snack and snack menus. Total variety of more than 50 items, while the service model is Self Service or Self Service.
Oishi Bistoro is now open for business in department stores and shopping centers. to the gas station with plans to expand more branches and service areas to the Community Mall project, which will be the 4th branch soon, including Oishi Biztoro, Sai Mai Avenue Branch – Bangkok Which is scheduled to officially open for the first day on April 12, 65
The Oishi Bistoro model will be able to meet the convenience at the same time. with standardized deliciousness for customers. The important thing is easy access to both price and location. and with a store in a small format that focuses on delivering convenience It will help increase flexibility in expanding branches. and fill the market gap more quickly.
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