Open UK Farm, a stable next step and the path to number 1 in chicken exports

When thinking of fresh chicken, many people think of United Farms, a private company that raises chickens. The country’s largest wholesale chicken parts And it is also the first pioneer in the Thai chicken market abroad, although it is a large, growing, strong company with a chicken farming empire in hundreds of rows of land, but in the past “Saha Farm” Can’t escape the big monsoon After experiencing a severe lack of liquidity in mid-2012 after the Central Bankruptcy Court ordered it to enter the business rehabilitation process in 2014.

For more than 7 years, he had to be in a state of business rehabilitation, but in 2022 “Saha Farm” return to Chotithewan family again after the Central Bankruptcy Court issued an order out of the rehabilitation plan because the export business had huge profits making enough money to pay off debt After going through a big storm, the next step of “Saha Farm” It’s an interesting move. And you have to keep an eye on it because this return is a goal “Saha Farm” Bigger and more stable than ever under the control of their children. Panya Chotthewan Dr

One of the important gears for driving affiliate businesses. “Saha Farm” Is Mr. Nam Phueng or Ms. Jaruwan Chotthewan International Marketing President, Saha Farm Co, Ltd, who came to continue the business of the chicken farming industry. and a major chicken exporter

Jaruwan Ms Talking about the concept of driving Saha Farms from the date of stepping out of the rehabilitation plan Saha Farms is currently managing the chicken business from upstream to downstream. Let’s start with raising chickens. Allocation of chicken parts Processed chicken for export including feed where the way of doing business is inherited from father or Panya Chotthewan Dr that has nurtured the United Farms for many years causing the company to become known domestically and internationally Because in the past, it was very difficult for foreign countries to accept Thai products, but “Saha Farm” Instead, it was the first Thai company to convince foreigners that the production process was safe. And one thing that makes Saha Farms walk this far is that we always listen to our customers. No matter what improvements our customers make, we are always ready to meet the standards. “Saha Farm” Accepted by domestic and international customers.

• Challenges in doing business after “Saha Farm” Return to the Chotithewan family.

It’s not easy to turn a business into a boom right away. all that is “Saha Farm” In this form, it all comes from the efforts of the executives and the employees who are responsible for them “Saha Farm” Total Ms Jaruwan Says about the path of Saha Farms and the competition that will become more intense in order to push Saha Farms to become the number 1 chicken exporter in the country that we must pay all the debts first before moving on.. 7 -8 years ago, we are standing still because of the rehabilitation plan. So what can we do to keep up? and can overtake others Therefore, the goal to become number 1 in chicken is the biggest challenge at the moment.

In addition, now the world market is quite volatile despite the Russian-Ukrainian war. which affects the cost of raw materials used in the production of chicken feed, but “Saha Farm” can control production costs Because it focuses on using domestic raw materials such as corn is another reason. So Saha Farm’s chicken house is located in the middle of the valley in Lop Buri and Phetchabun districts because both provinces are major corn growing areas.

• hit the export market. “Happy Chicken Farm” Fresh chicken products under the brand “Paul Day”

Paul Dee Is a new brand built on the original fresh chicken products born during the COVID-19 pandemic. During the crisis, we see that every crisis has hidden opportunities. “Saha Farm” so do it Paul Dee come up to want access to a changed lifestyle, people had to stay at home Cook more food for yourself because of the lockdown. This is considered to be a very good response to the Paul Dee brand. It is a premium fresh chicken parts product from the original product. the premium of Paul Dee that is “Saha Farm” He will use chickens raised from happy chicken farm which has a different and unique way of raising chickens focusing on raising the chickens to live a life similar to living in nature as much as possible so its chicken Saha Farms will be a type of farming. Hygienechicken Happiness

The process of raising chickens in a happy chicken farm It starts from the selection of chicken eggs. You must choose leaves that are beautiful, smooth skin, standard weight. After hatching, chicks must be checked for strength, beautiful feathers, and good health. After the selection process, the chicks will be released. happy chicken farm In the farm, there will be hay bales, corn stalks, saplings to pick and equipment for chickens to run freely. In a happy chicken farm, only 6-8 chickens can be raised per square meter. to avoid congestion It’s time to turn on the music for the chickens to listen to. Where the music played must be played classical music only.

After the chicken begins to grow, it is seen that the chicken has a scar. Or have a bad habit or not. If any chicken is found not to meet standards happy chicken farm are resolved to rise in a normal barn The important thing is not to stress the chicken. Because if the chicken starts to get stressed, it will affect the whole chicken, bones, to other parts, but the Paul Dey brand chicken will be young. The texture will be different. The key is the chicken. Paul Dee It is 20% less wrig chicken than normal chicken, which is definitely good for health. Including these days, people are starting to pay more attention to healthy food. So, Saha Farm plans to send the brand Paul Dee Going out to reach foreign markets as well In addition to the current plans to export chicken meat, chicken pieces and cooked chicken

• a new phase of “Saha Farm” to be filled with Saha Farm Supermarket a Sukhawadee House

As well as the fresh chicken export industry. Saha Farm still serviced Saha Farm Supermarket, Ramintra Km. 8, which is a storefront that sells all Saha Farm products in a retail format. farm price that is in front of one branch only In addition, in February “Saha Farm” Sukhawadee House will be opened to return to being one of Pattaya’s main tourist attractions. The place of purchase of the Saha Farm product from which the return is made Sukhawadee House That was in line with his father’s intentions. who want to attract tourists to shop in the country help stimulate our country’s economy

“Even though it’s a business for the new generation. But we still adhere to the principles of doing business following in the father’s footsteps. which father wants to do business for the nation It can be seen that in every process from raising chickens to production, we almost use 100% domestic raw materials to generate income for the country’s farmers as well. The management of Saha Farms will adhere to the principle of transparency, clear, clean, pure and fair water in accordance with a decision Panya Chotthewan Dr Miss Jaruwan concluded.