“Origin” is enjoying 9 months, blockbuster pre-sales of more than 29 billion baht, preparing to open 13 more home condo projects at the end of the year
Mr Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Public Company Limited (ORI), revealed that the company in the first nine months of 2022 (January-September 65) has accumulated sales of housing projects and condominiums of more than 29,398 million baht, an increase of 28% from the same period the previous year, accounting for 84% of the full year target of 35 billion baht, divided into 27 housing sales. % and 73% condominium group if divided by the project status The share of sales from ready-to-move projects is 48% and projects that have just been opened for sale or are under construction (Under Construction) 52%.
“Easing the COVID-19 situation As a result, the shopping atmosphere for consumers has continued to improve At the same time, new projects were launched this year that have a location next to the electric train including close to the source of the work educational institution Communities with high purchasing power in Bangkok, the metropolitan area and the EEC have been developed concepts to fully meet the needs of Gen Y and Gen Z lifestyles in the new era. Along with continuing to organize marketing activities for users in the ready-to-move-in condominium projects, such as the campaign to close the boiling agreement. As a result, we have strong sales of both new and completed projects. In the 3rd quarter of 2022, sales exceeded 11,626 million baht, which is the new peak of the quarter since the establishment of the company,” said Mr Peerapong.
The brands that received a very positive response during the first nine months were Origin Plug & Play, a condominium brand targeting the first job markets and Gen Z. Brixton, a condominium brand penetrating a niche market at an affordable price (Niche Affordable) from the combination of selling points that appeal to consumers, such as the Pet Lover Condo concept, a Duo Space room with a ceiling height of 4.2 meters, leading to many Projects under these two brands launched earlier this year with cumulative sales (Take-up rate) of more than 80% and sold out projects that have just been opened in 2022 to reach 2 projects within the first half of the year, namely the So Origin Kaset project and the Brixton Campus Bangsaen project reflect the strength and the success of Origin. property As the market leader in condominiums for Gen Y and Gen Z people and is considered an extension of success as well as luxury brands such as Park Origin Thonglor.
Mr Peerapong also said that in the 4th quarter of this year, the real estate business will return to the high season status close to the pre-Covid-19 period, the most in many years. In the market overview, many new projects will be launched during this period. and have continued to market because purchasing power has greatly improved. Although the cost of developing the project has not increased much. In addition, infrastructure development Especially many electric train lines have made great progress.
“In a situation where every company has launched many projects, the Key Success Factor or last curve success factor of this year. Therefore, it chooses to penetrate the right segment, price and location. Origin continues to focus on developing affordable housing projects. in the locations along the new electric train lines and the high demand EEC area But there are not many competitors At the same time, the project is gradually being opened in other segments. in high potential locations as well,” Peerapong said.
In this regard, the Company is preparing to launch 13 new projects during the 4th quarter of 2022 with a total project value of 14,950 million baht, including 7 condominium projects worth 8,600 million baht and 6 housing projects worth 6,350 million baht Good feedback from consumers and generate good sales during the last curve As a result, the company’s full-year sales exceeded 35 billion baht, setting an All Time High record again, reaching the full-year target.
