Distribution of OTOP Products at Midyear 2023: Encouraging Economic Growth and Supporting Local Communities
Thailand’s Ministry of Interior Reveals Success of OTOP Midyear 2023 Event
The Permanent Secretary of the Ministry of Interior, Mr. Suthipong Chulcharoen, announced the impressive results of the OTOP Midyear 2023 event, which took place from September 23 to October 1, 2023. On the first day alone, the event attracted a total of 15,966 visitors and generated sales and orders worth 50,803,466 baht. This included 48,289,471 baht in sales and 2,513,995 baht in orders. The event proved to be a valuable platform for showcasing the progress of OTOP product development and driving job creation and income growth for Thai manufacturers, entrepreneurs, and various communities.
The Ministry of Interior, under the guidance of Deputy Prime Minister and Minister of the Interior, Mr. Anutin Charnvirakul, prioritizes initiatives that aim to improve the quality of life and boost income among Thai citizens. These initiatives are based on royal principles that emphasize alleviating suffering and promoting happiness and abundance for all. The ministry encourages its departments to adopt these principles in their work and contribute to the development of villages and communities.
The government fully supports the royal initiatives of Her Majesty Queen Sirikit and Her Royal Highness Princess Maha Chakri Sirindhorn. These initiatives focus on promoting economic growth at the grassroots level and increasing income opportunities for citizens. The Department of Community Development, under the Ministry of Interior, plays a crucial role in implementing these initiatives through the One Tambon One Product (OTOP) project. This project has been successful in distributing income to rural areas and includes various activities such as developing OTOP producers and entrepreneurs, promoting OTOP tourism communities, and creating effective marketing channels.
The OTOP Midyear 2023 event, now in its 17th year, reflects the theme “The Best of Wisdom: Adding Value to the Thai Economy.” The event showcases innovative and valuable products that highlight the wisdom and capabilities of the Thai people. Each region’s unique culture and craftsmanship are celebrated, creating a vibrant atmosphere that captures the essence of Thai identity. The event features exhibitions, sales, and various zones dedicated to different product categories, including jewelry, textiles, and wellness products.
Incredible Product Sales and Diverse Activities
The OTOP Midyear 2023 event attracted 1,670 trade operators and recorded promising sales and orders. The top-selling products included silver jewelry from Sa Kaeo Province, ivory jewelry sets from Surin Province, Sukhothai gold, Noppakao butterfly sets from Pathum Thani Province, and Khao Ruang rubies from Chanthaburi Province.
In addition to the extensive selection of products available for purchase, the event offers a wide range of activities to entertain and engage visitors. The Health and SPA zone provides a relaxing Thai spa experience and offers high-quality herbal products for sale. Attendees can enjoy mini-concerts by renowned artists and participate in a lottery drawing with over 20 prizes, including gold worth more than 200,000 baht.
Moreover, shoppers have the opportunity to take advantage of special prices and exclusive deals on various products. For every 500 baht spent, customers can receive a coupon for a chance to win prizes in the daily lottery drawings, held twice a day. Winners can collect their prizes at the event until October 1, 2023.
Solidarity in Supporting OTOP Producers and Entrepreneurs
The Permanent Secretary of the Ministry of Interior urges all citizens to support OTOP manufacturers and entrepreneurs by attending the OTOP Midyear 2023 event. The event showcases an extensive array of products from all regions of Thailand, allowing visitors to experience the rich diversity of Thai culture and make purchases that support local communities.
The OTOP Midyear 2023 event runs from September 23 to October 1, 2023, from 10:00 AM to 9:00 PM at Challenger Hall 2-3, IMPACT Exhibition and Convention Centre, Muang Thong Thani, Nonthaburi Province. By participating in this event, individuals contribute to the creation of opportunities, careers, and income for producers and entrepreneurs. Stay updated on the latest news and live broadcasts of the event by following the Facebook Fanpage of the Department of Community Development or OTOP TODAY OTOP Midyear 2023.
Mr. Suthipong Chulcharoen, Permanent Secretary of the Ministry of Interior Reveal the distribution of products at OTOP Midyear 2023, held between September 23 and October 1, 2023, which is the first day of the event today. It was found that a total of 15,966 people visit the event and a total of 50,803,466 baht in sales and orders, divided into 48,289,471 baht in sales and 2,513,995 baht in orders. It is expected that organizing this event will be a good opportunity . In Thailand, we will be able to show Thais and foreigners the progress of OTOP product development and help create jobs, careers, and income for manufacturers, entrepreneurs, and members of various groups. To stimulate the country’s economy Including adding channels to sell OTOP products and community products. This allows citizens to choose to buy the best community products that are valuable community products from the hands of Thai people. It also stimulates the country’s economy to improve.
The Permanent Secretary of the Ministry of the Interior added that Mr. Anutin Charnvirakul, Deputy Prime Minister and Minister of the Interior There is an important policy: improving the quality of life and generating income. Emphasis is placed on applying the royal initiatives to promote and develop the quality of life. By asking all the agencies of the Ministry of the Interior to apply the royal ideas in their work in order to “alleviate suffering, nourish happiness, and make the people have abundance and happiness” as well as promoting learning about the principles of His Majesty Chanakathibet’s work He Did His Majesty Bhumibol Adulyadej the Great and Borommanat Bophit request to serve the government and develop villages and communities. and issue 8. Promoting the economy, production, marketing and distribution at the grassroots level. Focus on reducing expenses, creating income, reducing inequality. Developing people’s quality of life at home and community level. By identifying measures to reduce household costs, such as adopting the philosophy of sufficiency economy in life. Using community funds, etc., including developing community products in accordance with unique identity (OTOP) and encouraging farmers to grow high-value crops appropriate to local conditions, and applying the principle of “additional market-led innovation , increase income ” as a guide. Create jobs, careers and income for the people. Follow sustainable economic principles (Sustainable Economy)
In this regard, the government embraces the royal initiative of Her Majesty Queen Sirikit. Her Majesty the Queen Her Royal Highness Princess Maha Chakri Sirindhorn came, in the field of arts and crafts, to set policies for the economy at the grassroots level in order to increase the income of her fellow citizens. By assigning the Department of Community Development Ministry of Interior It is implemented through the One Tambon Project. One Product, or OTOP, is an important mission that can truly distribute income to rural areas. Important activities under this project include developing the potential of OTOP producers and entrepreneurs, developing OTOP products, promoting the OTOP tourism community, Nawatwithi, and promoting marketing channels. It is organized to organize exhibitions and sales at the provincial, regional and national levels. The OTOP Midyear 2023 event will be held for the 17th year under the theme “The Best of Wisdom Created from the development of Adding Value to the Thai Economy” is the starting point for innovations and valuable products of Thai craftsmanship that reflect clear the wisdom and abilities of the Thai people. Including creating an atmosphere within the event of the uniqueness of wisdom that shows the local Thainess in each region. Mixed with end of year colors that create excitement. Full of fun activities and lots of prizes
This year, a total of 1,670 trade operators participated in the event, and people were very interested in participating in the event. Within the event, there were a variety of activities, including an exhibition zone in honor of His Majesty the King, an OTOP Trader zone for provinces and Thailand. Allocate space in the form of an open area to display works and provide marketing channels for OTOP products in the country and internationally. A zone for displaying and selling 3 – 5 star OTOP products that have been selected as the best One Tambon One Thai Product in 2022, over 1,200 booths, and OTOP Chuan Sim zone, more than 160 stores nationwide. An important highlight of this event is the OTOP artist zone, which displays and sells products from more than 40 OTOP artists who preserve and pass on wisdom from generation to generation. OTOP Nawatwithi tourism community zone, fun Thai cloth zone and First Lady, many special zones within the event such as the Health and SPA zone which has created a space within the event for everyone to relax in a relaxing Thai spa style atmosphere. Along with selling good quality herbal products for you to choose from and shop for, there will also be mini concerts by famous artists and singers joining in to create lots of entertainment, including Chaem Chaemram, Nonthiya, Jiw Bang Pa, Ratchanok Srilopan, Lamyong Nong Hin Hao, Real Mike Out of Debt, Tri Chainarong, Tao Phusin, Ying Thitikarn and Pop Pongkul, as well as a lottery drawing with no less than 20 prizes and on the last day of the event join for a chance to win big prizes, gold worth more than 200,000 baht
Today is the first day of the event. They found a total of 50,803,466 baht in sales and orders, divided into 48,289,471 baht in sales and 2,513,995 baht in orders, with the top 5 selling products being 1) Silver jewelry (Buddleya), Sa Kaeo Province, 3,820,000 baht . 2) Ivory jewelry set (Siriporn ivory jewelry), Surin province, 2,950,000 baht, 3) Sukhothai gold (Mrs Somsamai Khao Hin), Sukhothai province, 966,400 baht, 4) Noppakao butterfly set (Mr. Jarudet Khruapanya), Pathum Thani, 000 baht and, province 5) Khao Ruang ruby. (Manee Daeng Tubtim Thai Shop) Chanthaburi Province 655,000 baht
In addition, there are activities within the event. “The greatest wisdom Created from the development of Adding value to the Thai economy.” OTOP fans can still have fun while shopping. Within the event, there are many zones where products will be sold at special prices to give a chance for people to shop… The more you shop, the more you get! When shopping for every 500 baht, you can exchange 1 coupon for a lottery drawing 2 rounds a day (first round at 1:00 pm and the second round at 7:00 pm), with prizes awarded to 10 lucky winners per round. In terms of, the prize winner can present himself with proof of contact to receive the prize next to the performance stage. And prizes can be redeemed up to October 1, 2023.
The Permanent Secretary of the Ministry of the Interior emphasizes that he invites all citizens to join in supporting products from OTOP manufacturers and entrepreneurs at the OTOP Midyear 2023 event, along with a variety of products selected from all regions in Thailand to watch, taste and their shopping. To your heart’s content, the event will be held between 23 September – 1 October 2023 from 10:00 AM – 9:00 PM at Challenger Hall 2 – 3, IMPACT Exhibition and Convention Centre, Muang Thong Thani, Nonthaburi Province. You will be part of helping to support the creation of opportunities, careers and income. For producers and entrepreneurs to follow the news and watch live broadcasts of the atmosphere and activities at the event via Facebook Fanpage: Department of Community Development or OTOP TODAY OTOP Midyear 2023
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