iPhone 15 Pre-Orders Begin Amidst Delivery Delays
Apple enthusiasts around the world eagerly anticipated the pre-order launch of the highly-anticipated iPhone 15 series, with hopes of witnessing another successful release for the tech giant.
According to Bloomberg, pre-orders for the iPhone 15 series commenced on the 15th in approximately 40 initial release countries. Delivery of these sought-after devices is scheduled for the 22nd of this month. However, customers eyeing specific colors of the top-tier ‘iPhone 15 Pro Max’ model may face a delay in receiving their purchases until mid-November.
In China, the introduction of the iPhone 15 Pro Max model has been postponed until November, and potential buyers of the ‘iPhone 15 Pro’ model have to wait an additional 3 to 4 weeks. The ‘Natural Titanium’ variant of the iPhone 15 Pro Max is facing extensive waiting periods of up to 8 weeks in several countries, including Australia, Japan, the UK, India, Canada, France, and Germany.
Industry experts have been closely monitoring the popularity of the new iPhone models through measuring the length of the introduction delay. The current delivery delays in major markets such as the United States, China, and Japan are seen as positive indicators for the initial success of the iPhone 15. However, it is crucial to acknowledge that potential supply chain disruptions or logistic issues may also impact delivery times, making it important to interpret delays cautiously and not solely rely on them as a representation of demand.
The iPhone 15 series marks the first time Apple has embraced a USB-C charging terminal, and all models have bid farewell to the notch design in favor of a sleek ‘dynamic island’ approach. The Pro lineup introduces the groundbreaking 3-nano ‘A17 Pro’ process-based chipset and incorporates a lightweight titanium frame. Moreover, the iPhone 15 Pro Max, Apple’s flagship model aiming to capture a larger market share, boasts a remarkable 5x optical zoom feature.
Since the unveiling of the iPhone 15 series on the 13th, critics have expressed disappointment in the perceived lack of significant changes. Particularly, concerns have been raised in the Chinese market, leading to consecutive declines in Apple’s stock price. Market research firm Trend Force predicts a decline of 5% in total iPhone sales this year, estimating the figure to reach between 220 and 225 million units, compared to the same period last year.
Reporting by Nam Do-young hyun@techm.kr
/Photo = Capture the Apple home page
Pre-sales of Apple’s next-generation smartphone series ‘iPhone 15’ have begun, and attention is being paid to see if it will be an initial success.
According to Bloomberg on the 16th, pre-orders for the iPhone 15 series began on the 15th (local time) in about 40 first release countries. Pre-order products are expected to be delivered on the 22nd of this month, but for some colors of the top model ‘iPhone 15 Pro Max’, the estimated delivery time has been delayed until mid-November .
Even in China, the introduction of the iPhone 15 Pro Max model is delayed until November, and the ‘iPhone 15 Pro’ model has to wait another 3 to 4 weeks to receive the product as well. In addition, waiting times for the ‘Natural Titanium’ iPhone 15 Pro Max color model are delayed by up to 8 weeks in Australia, Japan, the UK, India, Canada, France and Germany.
Apple analysts have been measuring the popularity of new models by the length of the introduction delay. The fact that delivery is currently delayed in major countries such as the United States, China, and Japan is said to be positive for the initial success of the iPhone 15. However, because disruptions in the supply chain or logistics problems may also affect the delivery period, it is also a variable that must be taken into account that delivery delays do not accurately reflect demand.
The iPhone 15 series is the first to adopt a USB-C charging terminal, and all models have abandoned the notch design and adopted a ‘dynamic island’. The Pro lineup has the first 3-nano ‘A17 Pro’ process-based chipset, and uses a titanium frame to reduce weight. The iPhone 15 Pro Max, the top model that Apple is trying to increase its sales share, supports 5x optical zoom for the first time.
Since the iPhone 15 series was first revealed on the 13th, there has been criticism that the scale of change is not as great as expected, and in particular, Chinese variables have raised concerns about the market, and Apple’s stock price has been falling day after day. Market research firm Trend Force predicted that total iPhone sales this year would be 220 to 225 million units, down 5% from the same period last year.
Reporter Nam Do-young hyun@techm.kr
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