Soft drink prices increase due to increased production costs President of the Thai Wholesale-Retail Association revealed There has been a price adjustment signal since December 64 by the big black soft drink operator.
Mr. Somchai Phornratanacharoen, president of the Thai Wholesale-Retail Association, revealed that there was a sign of price adjustments for soft drinks from a large black water camp operator. At the end of December 64 (before the new year), there was a notification requesting to adjust the promotion. due to increased production costs As a result, the retail price in front of the store increased the average price of about 1-2 baht per bottle.
However, there has not been an announcement or notification to traders or the association that there will be an official price increase, saying that manufacturers must plan marketing and assess consumer demand and purchasing power before deciding whether to adjust prices. up or not
Meanwhile, the Daily News reported that the grocery store in Suphan Buri province told the news team that The soft drink distributor has informed the store that at the end of January this year 65 will increase the price of soft drinks from famous brands by 2 baht from the original size of 300 ml. Sold at a price of 10 baht, increasing to 12. baht
However, the price adjustment of soft drinks products does not require approval of the price increase from the Department of Internal Trade. Only entrepreneurs must inform the department of price increases and reasons because this type of product is not a controlled product. It’s just a product that is in an account that needs to be tracked only.
thanks for the information Sorayut Suthatsanachinda, news reporter / Daily News
