‘Peeling, Chilling, Healing’ 6-part campaign
[천지일보=황해연 기자] Primera announced on the 19th that it has launched ‘Organians Watery Essence’.
Primera Organics Water Line is Primera’s best-selling product that has been loved by customers with over 2 million bottles sold over the past 10 years. In particular, the newly launched Organics Watery Essence is a water-type essence that adds a skin-chilling function to the moisturizing and soothing effects of the existing Primera Organics Water products.
Organics Watery Essence is a PHA ingredient that gently dissolves old dead skin cells. In particular, ▲ Jeju wormwood which is effective for skin antioxidant and soothing ▲ Low molecular weight hyaluronic acid to help replenish moisture ▲ Organic fishwort effective for sebum care ▲ Domestic golden extract used as a cooling herb It contains ‘Chilling Barrier Activator’, a complex of four effective ingredients.
Just like the new word ‘wiping toner’, which refers to a toner to wipe off, you can experience the deep effect of the essence by putting Organic Watery Essence on a cotton pad to prepare the skin texture and tapping it with your palms for absorption. It is a 9-FREE clean formula product excluding parabens, animal raw materials, and mineral oil.
Primera is developing a six-part video campaign called ‘Peeling, Chilling, Healing’ that proposes a 3-step routine for sensitive skin with rapper Youngji Lee. Lee Young-ji is a web drama dealing with the story of the main character ‘sensitivity’ escaping the ‘skin sensitive hell’ that is endlessly turned over with the representative products Mild Peeling (Peeling), Organics Watery Essence (Chilling), and Alpine Berry Watery Cream (Healing). Appearing in ‘Hell’s Carrier’. The episode of ‘Keratin Hell’, which was first released on the 26th of last month, exceeded 1.7 million cumulative views, and a new ‘Damaged Hell’ episode will also be released soon through Primera’s official YouTube channel.
Primera brand manager said, “In line with the trend of minimalism and skip care that is spreading around the GenZ generation, we have developed the ‘Wipe Essence’, which has evolved one step from the wipe. I hope that you will complete the skin with firm and vitality from the root with the 15-second skin-chilling habit with the new Organience Watery Essence.”
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