Many brands will introduce the company’s latest products and services through social networks, and even build a lively and vivid image for the company. For example, the Facebook management team of IKEA Hong Kong is very popular among netizens because of its humor and quick response. But a sense of humor is not something that everyone can learn. Recently, PlayStation China’s Weibo management team was criticized for thinking it was funny.
China’s Shanghai was closed due to the pneumonia epidemic. The entire Shanghai’s economy, transportation and even logistics were paralyzed. People’s lives were not only greatly affected, but also conflicts and tragedies occurred due to various accidents. The PlayStation China team posted a post on Weibo on April 12, which read: “If you have 10 ancient dragon rock forging stones, which of the following items can be exchanged in real life?” and listed the following options, Includes A. a new refrigerator; B. a box of fresh vegetables; C. a pack of carrots. After the relevant post was uploaded, it aroused dissatisfaction among mainland netizens, who believed that what PlayStation China did was to sprinkle salt on the wounds of the Shanghai people, which was a very unacceptable act…
In addition to PlayStation China’s Weibo account being criticized for its insensitivity, some netizens found that Sony China’s management team is also quite “stingy”, and some netizens asked online whether to buy XSS (short for Xbox Series S), However, the Sony China management team even left a message saying “e-waste”. Some netizens thought that such a message from a large company was really too small. Of course, some netizens think that this is a problem with the quality of individual employees of PlayStation China and Sony China’s social platform management team, which probably has nothing to do with the company’s position, but the incident will have a negative impact on Sony’s corporate image.
