Apple’s New iPhone 15 Pro Introduces Ray Tracing for Enhanced Gaming Experience
In an effort to boost sales and attract mobile game users, Apple plans to equip its latest ‘iPhone 15’ with high-quality gaming graphics technology. This move comes as the global smartphone market remains stagnant, and Apple aims to differentiate its product by offering better performance at competitive prices. By announcing the release of representative console games for the iPhone, Apple is also expected to make a significant impact on the gaming device market in the future.
During the recent product launch event on the 12th, Apple dedicated considerable time to explain the enhanced gaming features of the iPhone 15. One of the notable advancements is the integration of ‘ray tracing’ technology into the new mobile application processor (AP) ‘A17 Pro’. Ray tracing is a technology that accurately simulates the path of light, resulting in immersive and realistic graphics. While ray tracing has been challenging to implement in mobile games due to its computationally intensive nature, Apple claims that the A17 Pro offers the fastest ray tracing performance among smartphone processors.
“The A17 Pro has laid the groundwork for the next generation of mobile gaming platform,” stated Sribalan Santhanam, Vice President of Apple’s Silicon Engineering Group. Apple CEO Tim Cook further emphasized that the iPhone 15 Pro and Pro Max are “the most innovative and powerful smartphones to date.”
Game Porting Toolkit Expands Compatibility
Apple has been actively enhancing its gaming features, expanding the range of games compatible with its products, and introducing game-related technologies. At the World Wide Developers Conference 2023 (WWDC2023) held last June, Apple unveiled the ‘Game Shipping Toolkit’ — a groundbreaking toolkit for developers that enables easy conversion of games released for Windows to Mac OS. This move was seen as a significant improvement to the Mac game ecosystem, which was previously considered lacking compared to other manufacturers’ offerings. Furthermore, Apple’s upcoming Mac OS ‘Sonoma’ will support a ‘Game Mode’ feature that prioritizes computer resources to optimize game performance.
Resident Evil 4 and Assassin’s Creed Mirage Among New Game Releases
During the iPhone 15 unveiling event, Apple announced its plans to introduce popular console games like ‘Resident Evil 4’ and ‘Assassin’s Creed Mirage’ on mobile platforms for the first time. These high-end games, typically reserved for consoles, are expected to solidify the iPhone’s position as a premium gaming device, potentially challenging the dominance of traditional gaming consoles. Industry experts regard Apple’s move as a significant development for game companies, closely watched by console and Steam Deck manufacturers. However, the success of this strategy will depend on Apple’s ability to attract game developers and effectively promote its game-centric marketing.
While the iPhone 15 does not significantly improve its hardware specifications, improved game performance, price stabilization, and the inclusion of USB-C connectivity are predicted to steer the sales direction of this new flagship device. An industry insider pointed out, “Apple has focused on enhancing usability, but there have been no major hardware innovations.” However, the current economic recession and lengthening replacement cycles pose potential challenges to the smartphone market, including the iPhone 15.
Ray tracing installed on iPhone 15 Pro
Enjoy high-end games with lightweight tracking technology
Paving the way to increase sales by attracting game users
It is likely to have an impact on the gaming device market as well.
Apple aims to expand sales by equipping ‘iPhone 15’ with high-quality, high-quality gaming graphics technology. In a situation where the global smartphone market is stagnant, the plan is to increase sales by freezing the prices of new products with better performance while attracting mobile game users. In particular, as the company announced that it will release representative console games for the iPhone, it is expected to have an impact on the structure of the gaming device market in the future.
According to the information technology (IT) industry on the 14th, Apple spent a considerable amount of time explaining enhanced gaming features at the new product launch event held on the 12th (local time). Apple is the first to apply ‘ray tracing’ technology to the new mobile application processor (AP) ‘A17 Pro’ installed in the new iPhone. Ray tracing is a technology that literally traces rays and expresses aspects of light. The expression of light is particularly important for immersion and graphic realism, but since the direction and absorption of light must be tracked and calculated in real time, the amount of calculation required is greater than existing technologies, making it’ n difficult to use in mobile games.
Comparison before and after ray tracing application
“The A17 Pro has the fastest ray tracing performance among smartphone processors,” said Sribalan Santhanam, vice president of Apple’s Silicon Engineering Group. “With the A17 Pro, the iPhone has laid the groundwork for the next generation mobile gaming platform.” Apple CEO Tim Cook also emphasized that the iPhone 15 Pro and Pro Max are “the most innovative and powerful smartphones to date.”
A game porting toolkit unveiled by Apple at the Worldwide Developers Conference 2023 (WWDC2023) last June
Apple has been steadily strengthening its gaming features recently. We are expanding our line of games compatible with our products and continuously introducing game-related technologies. Apple’s PC, Mac, was evaluated as unsuitable for playing games despite its high specifications and was evaluated as passive in the gaming sector compared to other manufacturers. However, at the World Wide Developers Conference 2023 (WWDC 2023) and held last June, the ‘Game Shipping Toolkit”, suggesting changes by publishing a toolkit for developers. It is a toolkit that easily converts games released for Windows to Mac OS, and has attracted attention as a tool that will supplement the poor Mac game ecosystem. Apple also drew a welcome from gamers by announcing at the event that its next generation Mac OS, ‘Sonoma’, would support ‘Game Mode’, which allocates computer resources first to run games.
Resident Evil 4 was released for iPhone 15
At this iPhone 15 unveiling event, Apple announced that it would introduce games like ‘Resident Evil 4’ and ‘Assassin’s Creed Mirage’ for the first time on mobile devices. These games are all typical high-end games only played on consoles, and expectations are high whether the iPhone will be able to secure its position as a high-end gaming device in the future and further surpasses the stronghold of various games alone. devices such as consoles. A gaming industry official said, “Apple’s change is clearly an important sign for game companies,” and added, “Manufacturers of gaming devices such as consoles and Steam Decks will be paying close attention.” He continued, “The key is how much they can attract game companies.” He added, “It remains to be seen how actively Apple will promote its marketing.”
Although there is no significant improvement in performance in terms of hardware specifications, improved game performance, price freezes, and the application of USB-C type are expected to be factors that will determine the sales direction of the iPhone 15. An industry insider said, “ Apple has made several changes to improve usability, but there has been no major innovation in hardware,” and added, “The situation where the demand for buying smartphones is decreasing due to the economic recession and replacement cycles are increasing. act as a negative factor as well.”
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