The FDA has already collected Exaggerated advertising prohibited for use with food products Remind consumers to read the label before buying. especially dietary supplements
Food and Drug Administration Published an article on the website about fake ads that “don’t use” on food products, stating that
On several occasions following inspection, it was found that advertising words used with various health products are only persuasion or persuasion to believe and use such products. But when trying in reality the result is not as advertised.
In this article, I will take everyone to know about the exaggerated advertising. which are often found in food products especially dietary supplements which are products that have found that a relatively high proportion of consumers are victimized And what kind of words will there be? Let’s follow.
food advertising Means an act by any means to make the public see or know the message about food. food ingredients for commercial benefits
a message means the content of a text, voice message, sound, image, picture, device, mark, symbol or any other action that is understandable
According to the Food and Drug Administration’s Publication on Food Advertising Criteria BE
- Holy, miracle, miracle, blessed
- Excellence Excellence Excellence Excellence Excellence Excellence
- Excellent, excellent, excellent, excellent, excellent, excellent
- The same, the only, the same
- The best, the best, the best, the best
- Absolutely, no worries, no worries, no worries
- over
- no side effects without side effects
- FDA certified safe
- see results quickly
Statements not allowed in food advertisements Including the use of images that convey the same meaning, divided into 5 categories:
1. Messages that convey properties that make it possible to understand that they can treat, relieve, treat, prevent disease or symptoms of disease or illness, for example:
- reduce cholesterol reduce blood pressure reduce fat in the blood vessels reduce blood sugar levels
- Prevent heart disease, cancer, diabetes, atherosclerosis, allergies, asthma
- Relieves headaches, migraines, numbness, swelling and varicose veins.
- Resolving menstrual pain Irregular menstruation, white discharge
- Prevent or resist germs such as corona virus (COVID-19), flu, bacteria, etc.
2. The message that the media shows to understand that it affects the structure of the body. the function of an organ or system of functioning of the body, for example
- balancing the body Rejuvenating the body or organs
- Nourish the brain, nourish the nerves or nourish the body’s organs.
- strengthen or stimulate the body’s immune system boost immunity boost immunity
- Detox / remove toxins
3. Messages that the media show to understand that it has properties that foster sexual desire, nurture sex, or involve sexual intercourse, for example:
- Helps maintain and improve sexual performance. sexual enhancement
- penis enlargement Helps to raise the penis for a long time – Reduce the symptoms of premature ejaculation.
- Dietary supplements for men/women
- tighten sheath
- increase breast size
4. Messages that convey to understand that it has properties to nourish the skin and beauty, for example:
- Reduce wrinkles, reduce acne, blemishes, freckles, dark spots, reduce oiliness on the face.
- White, clear, soft, bouncy, radiant, toned skin
- Pore tightening/skin rejuvenation
- slow aging
- improve hair loss
- sun protection sun protection
5. Messages that state that there are properties in terms of weight loss, fat loss, or any other similar messages, for example:
- lose weight
- helps to drain the stomach
- Break down the accumulated fat in the body, trap fat
- Block / Burn / Build / Break / Firm
- Using measuring tape images / weight scales / Over Size pants
- Before / After Pictures
- not yo yo
So don’t be fooled by the hype that claims to be true. Because these products are often smuggled with drugs or harmful substances. especially when buying products through online channels
Before deciding to buy any health product, consumers should consider the licensing and labeling of the product. especially dietary supplements The label must be shown in Thai language, with information such as
The name of the food, the 13-digit food serial number in the FDA box, the name and address of the producer/packer or importer (Imported products must also indicate the country of origin.) The names and quantities of the active ingredients and the ingredients with claimed benefits. Amount of dietary supplement contained Date of manufacture and/or expiry date or before which it should be consumed
In addition, strictly follow the warnings and instructions on the label. Be aware of advertisements Do not be fooled into buying any health products that claim to have any properties for consumption as you may experience unexpected dangerous side effects.
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