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Really? Apple is rumored to be opening a new Apple Store, the sixth store in Southeast Asia.

Although there is no official announcement yet. Rumors indicate that Apple (Apple) will open a third store in Thailand after the ICONSIAM branch. and the Middle World by settling in the new shopping center The Mall Group’s “EmSphere” is being built to open late next year, but preliminary investigations have found that the EmSphere website is not yet open. As a result, there was no evidence that the Apple logo had appeared on the website as the rumors claimed. The most reliable evidence at the moment is the fake attached to the front page of the project. Which leads to posting on social media until it becomes a trend since August 2022

The Apple Store, or Apple Store, is a retail chain owned by Apple Inc. The store will focus on Apple products including personal computers such as Macs, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, Apple software, and accessories from other selected manufacturers.

File photo of the first Apple Store in Thailand at ICONSIAM
Historically, the first Apple Stores opened in May 2001, with then CEO Steve Jobs seeing the need to improve the company’s product offerings in retail. So try to improve the retail program to have a better relationship with consumers. The store was a huge success, surpassing $1 billion in annual sales in less than three years, becoming the fastest growing retailer in history.

Over the past few years alone, Apple has expanded its number of retail stores and geographic coverage with 521 stores in 25 countries around the world, including Thailand.

2nd Apple Store in Thailand at Central World
If the rumors are true, EmSphere will be the third Apple store in Bangkok, which will make Thailand equal to Singapore, where Apple has launched 3 stores, sending this third Apple Store to become the 6th southeast store Asia The countries with the most Apple Stores in the top 5 are the United States (272), China (44), the UK (39), Canada (28), and Australia (22).

Reasons for believing that Apple has decided to choose Thailand as a fictitious country attached to the front of the project Many people who have seen the image believe that it is a white Apple logo. I didn’t find the Apple logo like the picture from the project in any way.

Similar images from other sources.  I couldn't find the Apple logo as pictured on the project page.

Apple symbol not found
In addition, the survey found that several web pages expressed the belief that a third Apple Store in Bangkok would be coming to EmSphere, claiming that the Apple logo was displayed on the EmSphere website. EmSphere.co.th is still under development The evidence in this section is not as heavy as it should be.

The EmSphere.co.th website is still under development

however The appearance of Apple Stores in EmSphere stores all have the opportunity to drive sales from shoppers in Southeast Asia, including Singapore, Malaysia, Thailand, the Philippines, Vietnam and many other countries that will walk to into the store each year, including the EmSphere Southeast stores it will have a total of 6 branches across the region. among a total population of more than 480 million

Atmosphere at the Apple Store, ICONSIAM branch
On the other hand, if the rumors are not true or Apple might open another store first and make the new branch not the 3rd branch in Thailand as said, but EmSphere luxury department store will still have brands large as magnets to continue to attract shoppers. continuously One of them is IKEA (IKEA), which has confirmed that it is establishing a new branch in the center of the city. Having established more than 456 stores worldwide in 61 countries around the world.

In conclusion, Apple will come true or not, no one knows, but IKEA and many other brands are definitely coming.