Strengthening activities to win orders for autonomous driving and electrification parts… Hyundai enters Japan
Hyundai Mobis started targeting the Japanese market by recruiting former executives from Mitsubishi Motors in Japan.
Hyundai Motor Group announced its entry into the Japanese passenger car market in February of this year for the first time in about 12 years, and Hyundai Mobis also expanded its Japanese local organization, showing that Hyundai Motor Group’s entry into the Japanese market is in full swing.
Hyundai Mobis announced on the 27th that it had recruited Yukihiro Hatori, who served as the general manager of purchasing at Mitsubishi Motors in Japan, and Ryoichi Adachi, a former purchaser of Mazda, respectively.
They will be in charge of sales and order-taking activities as branch managers and vice presidents of Hyundai Mobis’ Japanese base.
Hyundai Mobis explained that the two had a deep understanding of the characteristics of the Japanese automobile market, as they have been in charge of design and purchasing for nearly 40 years at Japanese automakers and parts makers.
Hyundai Mobis plans to start winning orders from Japanese automakers from this year by recruiting executive-level experts from the Japanese automobile industry and reinforcing local technical support personnel.
In the meantime, Hyundai Mobis has been supplying lamps, chassis, and IVI (vehicle infotainment system) products to major automakers in the Japanese market.
Starting this year, the company plans to expand orders for key parts for future vehicles, such as autonomous driving, connectivity, and electrification.
A Hyundai Mobis official said, “Recently, the Japanese automobile industry is in a transition period to the future mobility field such as electrification in line with global trends.
Hyundai Mobis has set out to preoccupy the future car parts market by building a portfolio of core parts in the future car sector.
It possesses autonomous driving sensors such as cameras and radars, integrated controller technology, driving systems, battery systems, power conversion systems, and hydrogen fuel cell systems installed in eco-friendly vehicles such as electric and hydrogen vehicles.
In-vehicle infotainment systems such as premium sound are also recognized for their competitiveness in the global market.
Since the second half of last year, Hyundai Mobis has been operating a dedicated customer organization in its global bases in Europe, North America, and China, and has been hiring local experts.
Through the expansion of the global organization, it has set a goal of winning orders for parts worth US$3.747 billion (about 4.7 trillion won) this year.
This is a 50% increase over last year’s overseas orders.