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Responsibility issue of “Imperial Household Agency” that emerges again due to the marriage of Mako and Kei Komuro | Smart FLASH[光文社週刊誌]

Kei Komuro heading to the press conference (26th)

On October 26, Mako, the eldest daughter of the Akishinomiya family, and Kei Komuro got married. While there are many voices congratulating the marriage, there are still criticisms, and it is hard to say that the marriage is convincing to all the people.

From the engagement conference in 2017 to the marriage, there was a series of turmoil. After the talk proceeded to the engagement offer, the Komuro family’s financial trouble was discovered. Mako was forced to suffer from “complex PTSD” due to repeated criticisms of the two.

“The sweetness of the Imperial Household Agency is conspicuous in the response to the marriage of the two. In the first place, it is not clear how far the Imperial Household Agency investigated Kei-san’s personality until the engagement.

Even at the wedding press conference, the fact that the question and answer session was suddenly canceled the day before was partly perceived as if the two had “escaped” from the question.

I think it would have been possible for the Imperial Household Agency to make some adjustments when the press asked questions. “(Imperial journalist)

Brain scientist Kenichiro Mogi said on his YouTube channel on October 26, “The most important thing to reflect on is the Imperial Household Agency’s public relations system.”

“In the era of SNS, there are various magazines and media reports, and the Imperial Household Agency’s public relations system as before is becoming insufficient,” he said.

“For example, we are in an era where we have to think about having an SNS account, etc., rather than sending out various things by the person himself, we do not do a more detailed public relations system from time to time. “It doesn’t suit the times,” he said. “I think it’s time for the Imperial Household Agency to fundamentally review the press response. We have to create a new system that has people like the press officer.” ..

Mako got married, but next time, the marriage of Yoshiko, the second daughter of the Akishinomiya family, is becoming a national concern. I don’t think there is much time left, but will the Imperial Household Agency change?

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