Responsible Supply Chain JD.com’s New Department Store 32 Luxury Brands 618 Turnover Increases Over 300% Year-on-Year

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The cumulative order amount exceeded 379.3 billion, and the proportion of new products sold increased by more than 20% year-on-year! As of 23:59 on the evening of June 18, 2022 JD.

JD’s new department store, which debuted on JD 618, not only brings a better experience to consumers through online and offline high-quality products, optimal prices and considerate services, but also helps partner brands achieve certainty through a responsible supply chain. Growth, and bail out small and medium-sized businesses in the industrial belt, and guard the warmth of fireworks. Among them, the turnover of 32 luxury brands of Jingdong New Department Store increased by more than 300% year-on-year, the turnover of more than 50 brands of Jingdong New Department Store’s watch and eyewear business exceeded 100% year-on-year, and the turnover of 200 small and medium-sized businesses from the Danyang eyewear industry belt increased by more than 100% year-on-year. 3 times.

The turnover of 32 brands increased by more than 300% year-on-year. JD.com’s new luxury care service promotes growth

Among the 618 luxury products in JD.com, there are more than 300 official flagship stores of luxury goods with new summer products and popular trendy products, adding luster to high-end quality life and detonating consumers’ enthusiasm for shopping. During the 618 period of JD.com, the turnover of 32 brands including FERRAGAMO, BURBERRY, ZEGNA, etc. increased by over 300% year-on-year, and the new brands also performed well. The turnover of nearly 100 new brands, including BVLGARI, CELINE, LOEWE, etc. 200%. From June 15th to 18th, the transaction value of luxury shoes, boots and belts increased by more than 200% year-on-year. Many consumers visit JD.com to buy their favorite luxury and trendy products, and enjoy the convenience of “buying good things all over the world without leaving home”.

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While bringing a wealth of good products, JD.com’s new department store luxury business also continuously optimizes customer pre-sale, in-sale and after-sale experiences, and upgrades consumer shopping experience. During the 618 period, JD.com’s new department store’s luxury business launched “luxury service ambassadors”, through 1v1 exclusive services, to recommend high-quality products to customers, rationally plan shopping plans, and patiently assist with after-sales problems, provide VIP treatment to accompany the entire shopping process, and strive to increase luxury goods. Product quality consumption. The newly launched “luxury product service ambassador” has won the recognition of consumers and contributed to the increase in the transaction volume of JD’s luxury products.

Over 50 watch and eyewear brands have doubled the turnover of Jingdong glasses to help small and medium-sized businesses in the industry

Under the trend of accessories for watches and glasses, more than 50 brands such as Breitling, CIGA design, Beidou, Tiweina, Yulian, Zeiss, Jiaoxia, Essilor, Helen Keller, etc. The amount exceeded 100% year-on-year. High-end Swiss watches continue to occupy the “good heart” of consumers. Among them, the Breitling brand is highly sought after, and its turnover has increased by over 125% year-on-year. With the consumption heat wave of national trend domestic products, domestic watches are trusted by more and more young people with their excellent workmanship, avant-garde design and unique national trend charm. The turnover of new brands such as Beidou and CIGA design during the 618 period was year-on-year. increased by more than 3 times. It is worth mentioning that the first-day turnover of CIGA design’s super-popular Blue Planet series exceeded that of last year’s 618 issue. In addition, the turnover of accessory sunglasses category increased by more than 2 times year-on-year.

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In addition to domestic and foreign big names, small and medium-sized businesses in the Danyang eyewear industry belt also participated in the Jingdong 618. Affected by the special environment, some merchants in Danyang Optical City are facing operational difficulties and the supply chain is not well circulated, which leads to rising costs of raw materials and express delivery, which in turn leads to a decline in store sales and profits. Xiya Glasses is one of the merchants in the Danyang glasses industry belt. The manager of Xiya’s official flagship store, JD.com, revealed that JD.com’s omni-channel sales model has brought about a double increase in sales and customer volume. “Through the supply of online traffic, it provides users with solutions for glasses and optometry, and brings more accurate users to offline stores; by guiding consumers to buy online optometry coupons, it reduces the cost of glasses and reduces consumption. In addition, JD.com also provides a series of policy support to small and medium-sized businesses in the industrial belt in terms of tariff reduction, improvement of operational capacity, logistics, financial insurance, etc. During the 618 period, 200 small and medium-sized businesses from the Danyang glasses industry belt achieved contrarian growth. , the turnover increased by more than 3 times year-on-year.

In addition, in order to enhance consumers’ experience in glasses fitting, during the 618 period, JD.com’s new department store glasses business provided an omni-channel service combining offline optometry and online glasses fitting, and more consumers enjoyed a more efficient and convenient one-stop fitting service. mirror experience. The turnover of “online glasses” service products in the first 10 minutes increased by more than 3 times year-on-year.

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As Xin Lijun, CEO of JD Retail, said, this year’s JD 618 is even more significant, because we are ushering in the “first year of supply chain value”, which will be a year in which the value of the supply chain is more widely and deeply recognized, and it will also be a year for related enterprises A year in which supply chain capabilities were subjected to extreme tests, and a year in which the supply chain industry ushered in important growth opportunities. Guided by the value of “responsible supply chain”, this JD. “The first year of supply chain value”.


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