Robinson Department Store and Robinson Lifestyle Shopping Center under Central Retail, reinforcing the destination of fun for every family in Thailand with the Festive Marketing strategy, setting off firecrackers with a big auspicious campaign “Robinson / Robinson Lifestyle The Great Chinese New Year” (Robinson / Robinson Lifestyle The Great Chinese New Year)
By Mr. Stefan Jubert, Head Of Marketing-Brand Communication, Robinson Public Company Limited, a subsidiary of Central Retail, said that the Chinese New Year It is one of the festivals that shoppers pay special attention to when shopping in every product category. To enhance the auspiciousness and as a gift to yourself, your family, your elder relatives and your loved ones according to the long-standing Chinese beliefs.
Therefore, it is the origin of the Festive Marketing strategy to reinforce Robinson Department Store’s destiny of fun in every festival through the campaign ‘Robinson The Great Chinese New Year’ to welcome the Chinese New Year of the Tiger to all families in Thailand to be rich. Wealth, get happiness, awaken the power of the tiger, and create a fun experience of happiness. both the atmosphere and the decoration of the mall with the aura of a Chinese temple Decorated with spectacular lanterns and auspicious Chinese flags for all families to check in to take photos. Ready to shop many auspicious items
There is also a special highlight with a new artist’s handshake. Famous in Asia such as ‘Cuscus The Cuckoos’ (Cuscus The Cuckoos) or Cuck-Chida Worapitak joins the creation of the “Mongkhon Sua Sueng Heng” on a limited collection item. including 4 exclusive red envelopes, 4 special patterned gift cards, and 2 stylish cloth bags as gifts and special collectibles that should not be missed during this Chinese New Year festival.
In addition, Robinson Department Store also join hands with leading partners. Giving a promotional red envelope and special privileges in all product groups, such as new products, discounts of up to 30%, The 1 members receive a discount coupon and a total cash back of 6,500 baht, when shopping according to the conditions, The 1 Exclusive members receive an additional 500 baht discount coupon. The1 members with the highest accumulated shopping on February 1, according to the conditions, receive a free Vietjet air ticket worth more than 600,000 baht.
Miss Kamonthip Suaisuwan, Head of Marketing Strategy & Property Research, Robinson Lifestyle Shopping Center added that As a center of potential communities covering all regions of Thailand Robinson Lifestyle Shopping Center therefore join hands with merchant partners More than 100 leading restaurants, creating for every family to eat, shop, travel, all in one place. that comes with great promotional deals and many fun auspicious activities under the most stringent hygiene measures ‘Robinson Lifestyle Clean & Safe’
Come join in the wealth, get happiness, awaken the power of the tiger and experience the ultimate happiness with the campaign “Robinson The Great Chinese New Year” from 20 Jan. – 7 Feb. 2022 at all Robinson Department Stores and various shopping channels. Robinson’s convenient toast
as well as satisfying those who like to eat, shop, travel, all in one place with valuable promotions from leading stores. and many fun activities From 20 Jan. – 28 Feb. 2022 at Robinson Lifestyle Shopping Center all branches throughout Thailand
