Running Up That Hill: Netflix Puts 1985’s Kate Bush To The Charts Again

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Shares of the streaming giant have fallen about 70 percent this year, with investors uneasy about its business. And the now dominant entertainment industry alone appears to have a murky future. Yet, Netflix remains a media company with 221.6 million members worldwide. Has the ability to catch cultural trends

All because the music was being showcased in the latest season of “Stranger Things,” the popular streaming platform franchise. Worldwide music streams soared by more than 8,700% on Spotify (point) After the show’s fourth season premiere on May 27

The fact that “Running Up That Hill” became a sudden hit nearly four decades after its release It’s more than an old song that charts on the music charts. It’s a powerful example of Netflix’s immense cultural power, despite the company’s efforts to transform itself.

run up the charts

Other songs have boosted sales and streaming with featured films and TV shows. (It’s happened to Queens a few times.) But few songs are part of the central plot that “Running Up That Hill” is in “Stranger Things 4.”

This latest sci-fi horror series, set in 1986, not only keeps the favorite song of character Max Mayfield played by Sadie Sink, but also plays in key scenes and saves her from the multidimensional evil Force.

Such a moment is a music conductor’s dream because the scene is indistinguishable from the music. It creates a connection between content and consumers that is “extremely rare,” said Serona Elton, music industry program director at the University of Miami’s Frost School of Music.

“Playing music in the background doesn’t have the same effect. Compared to having music become a big part of the scene,” Elton told CNN Business.

Kate Bush 'really satisfied' by 'running up that hill' hit No.1

But this wouldn’t be possible without Netflix’s ability to deliver the series to millions of subscribers worldwide. Other streaming platforms have millions of users as well, but Netflix remains at the top of the hill. It also helped make “Strangers Things” extremely popular.

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“Stranger Things 4 — Volume 1” debuted in May to record numbers. And since then, the platform has seen a total of 883 million hours of viewership on the platform, making it Netflix’s most popular English-language TV show ever, ranking #1 on Netflix’s top 10 English-language channels for the four weeks since its launch.

The new season has also ruled social media since its launch with over 7.7 billion organic impressions. facebook (FB)Instagram, Youtube, Twitter (TWTR) and TikTok according to streamers That helped turn “Running Up That Hill” into a viral meme.

Bush recently thanked the show’s creators, Duffer Brothers, for the hit “Running Up That Hill’s” once again.

“I am overwhelmed by the love and support of the songs I received,” she wrote on her website. “Everything happened very quickly. It was as if it was driven by some kind of elemental energy.”

upside down but not out

The world of Netflix took a turn this year. After the company reported in April it was losing its members for the first time in more than a decade. The news shocked Wall Street and wiped out the billions in Netflix’s market cap. company stock which were trading at $337 per share before the news. It’s now $178.

Industry experts wonder what steps Netflix might take to restore it. Brainstorming that includes running ads Password sharing controls and creating a good performance in the cinema

The widespread influence of “Stranger Things” shows that Netflix (NFLX) Maybe going down but not coming out

Netflix distribution remains dominant in the streaming world, even as its competitors are chasing it. That has allowed the service to own pop culture with content like “Bird Box,” “Squid Game,” and “Stranger Things.” It’s important to remember what Netflix can do.

'Stranger Things 4' breaks Netflix records'Stranger Things 4' breaks Netflix records

Elton said this kind of exposure could help many constituencies.

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Bush will likely see “growing revenue and possibly a new demographic of fans who may find her other music,” she said. “Have newsworthy” and “may bring more people to the show.”

last tuesday The company has released new trailers for the final two episodes of this season. Set to premiere on July 1. The short teaser highlights the show’s signature monsters and nostalgic thrills, including the Hawkins, Indiana children, bruised and wounded but ready to go. Will keep fighting — almost like Netflix itself right now.

The song the trailer is set to? “Run up that hill.”

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