Sabina reveals plans for 2023, targeting sales growth of 10% this year, moving on to set new records in sales and profits higher than 2019, which was the highest sales ever. After going through the COVID-19 crisis Confidence in economic growth supported by a recovery in spending an increasing number of tourists Setting goals for growth through all channels
Ms Duangdao Mahanavanont, CEO of Sabina Public Company Limited or SABINA, a manufacturer and distributor of underwear under the “Sabina” brand, revealed that the company has set growth goals for the year 2023, increasing by 10% from the previous year , with this year’s sales revenue will be the highest in history from before the COVID-19 crisis in 2019, which was made at 3,295 million baht, with the main supporting factor coming from the economic recovery which has tended to keep getting better. of growing consumer confidence and purchasing power Including tourism which has returned to being active this year significantly. SABINA’s products mainly depend on domestic purchasing power, so the company fully accepts the positive factors of such a situation. At the same time, SABINA plans to continuously release new collections this year. increase variety and thoroughly meet customer needs
“This year’s performance still has momentum from 2022, when we satisfactorily closed the sale. able to generate growth in all sales channels Retail channels, online channels (Non Store-Retailing or NSR) and contract manufacturing or OEM channels, especially OEMs have grown more than estimated. both of the orders that have come in and benefit from the depreciation of the baht At the same time, we have managed to manage expenses efficiently, resulting in lower costs than expected. As a result, our profitability has improved. For this year, we are still aiming for growth in all sales channels as before. The aim is to grow in retail channels. Online channels and OEM channels average 10%,” said Ms. Duangdao.
Currently, SABINA has income from 3 sales channels. Retail channels accounted for the largest share of revenue at 65% of revenue, while online channels accounted for 25% and OEMs for 10%. It still aims to maintain the revenue share from all 3 channels while still being confident that it can continuously generate growth in all channels. especially in terms of retail channels that have a positive effect from the relaxation of China’s COVID-19 policy and the number of tourists continuously increasing by adjusting the plan to prepare for the growth of both in terms of product volume There are plans to support the expansion of channels online and contract manufacturing also in order to make the revenue structure flexible and an efficient revenue structure. This will have a positive impact on SABINA’s overall financial statements, which will also be stronger.
The CEO of SABINA also said that SABINA’s important plans this year also include investing in modern machinery to increase efficiency to support exponential growth over the next 10 years, including increasing work efficiency. By focusing on working to achieve qualitative and quantitative goals. This is a sustainable and long-term development approach. It is our focus on better quality and to increase customer satisfaction.
SABINA also plans to boost sales by launching new collections. Ready to launch a new series of commercials to be aired simultaneously on all channels on January 25, 2023, with the main presenter still being “Bai Fern-Pimchanok Luewisetphaiboon”, a very talented actress who is still to be ranked highest in the industry. For the highlight of this ad is product development based on insights from consumer groups who found that during the COVID-19 pandemic, most consumers spent their lives at home or working at home. until feeling addicted to comfort and looking for comfort like not wearing a bra Until it became an innovation “Sabina” researched and researched until it came out as “innovation SABINA BRALESS, comfortable like not wearing a bra” by highlighting 3 main innovations: skin light, soft (Cloud on) and cool (Airflow). All 3 innovative products are ready and waiting to be tested today. All Sabina counters and channels are on -line Sabina, in addition to the excellent product, SABINA is confident that there will be the news seb this can create a thrilling response since the beginning of the year. And it will be another phenomenon that emphasizes that SABINA is still firmly the leading fashion brand in the hearts of consumers.
