Salvatore Ferragamo, an Italian boutique brand with a history of almost 100 years, brought news on the eve of the first fashion show of new creative director Maximilian Davis, officially announcing that it has been renamed “FERRAGAMO” and launching a new Logo.
As the brand founder’s handwritten font logo went down in history, the new Logo was designed by the legendary British visual artist Peter Saville. His famous works include the black and white cover for British band Joy Division’s debut album “Unknown Pleasures “, not only at the Time Shocked the music scene and the fashion world, and has maintained its classic status until now.
This time, the bold lines of modernism are adopted again, and the details of classic stone carving characters are combined to present “FERRAGAMO”. Through a new vision to lead the brand forward to the next chapter, readers may wish to address their subsequent business direction and upcoming series.