Samsung Electronics May Lose Global Smartphone Lead to Apple in the Second Half of the Year
Despite maintaining its dominant position in the global smartphone market during the second quarter, industry experts suggest that Samsung Electronics might trail behind Apple in the upcoming months.
Market research firm TrendForce reports that Samsung Electronics, with a shipment volume of 53.9 million smartphones, secured the top spot in global shipments, accounting for 19.8% of the market share.
However, this figure reflects a decline of 12.4% compared to the previous quarter. Analysts attribute this decrease to a sluggish global market economy and intensified competition.
In the second quarter, the overall global smartphone production amounted to 272 million units, representing a significant 6.6% decline from the first quarter. This contraction indicates that the market’s size has shrunk.
Meanwhile, Apple, with its production of 42 million smartphones, secured the second position in terms of global shipment share (15.4%), just behind Samsung Electronics.
Looking ahead, TrendForce suggests that Apple may surpass Samsung Electronics in the second half of the year, depending on the success of the upcoming iPhone 15 series, set to be released on the 12th.
According to TrendForce, “If the iPhone 15 series exceeds market expectations, Apple is likely to dethrone Samsung Electronics, ending its long-standing reign as the global market leader.”
Market Share of Major Companies in Global Smartphone Shipments – Q2 2023
Correspondent: Kim Bar-ram
[비즈니스포스트] Although Samsung Electronics maintained its No. 1 position in the global smartphone market in the second quarter of this year, an analysis of the electronics industry suggests that it could give Apple a lead in the second half.
According to the market researcher TrendForce on the 6th, Samsung Electronics produced 53.9 million smartphones in the second quarter, coming first in terms of global shipments (19.8%).
▲ According to market research company Trend Force on the 6th, Samsung Electronics retained its No. Pictured is Samsung Electronics’ Galaxy S23 series. <삼성전자>
However, production fell by 12.4% compared to the previous quarter. It was analyzed that this was due to a slowdown in the global market economy and increased competition.
Overall global smartphone production in the second quarter was 272 million units, a decrease of 6.6% from the first quarter, indicating that the market size has shrunk.
Apple produced 42 million smartphones in the second quarter, ranking second in global shipment share (15.4%) after Samsung Electronics.
Trendforce offered the possibility that Apple could overtake Samsung Electronics in the second half of the year, depending on whether the iPhone 15 series, which will be released on the 12th, is successful.
TrendForce said, “If the iPhone 15 series exceeds market expectations, Apple is likely to displace Samsung Electronics from its long-standing global market leader position.” Correspondent Kim Bar-ram
▲ Market share based on global smartphone shipments by major companies in the second quarter of 2023. <트렌드포스>
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