Samsung Electronics, PixCell LED for Vehicles Received Presidential Award at ‘International Optical Convergence O2O Expo’ – Samsung Semiconductor Story

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Samsung Electronics’ vehicle PixCell LED won the Presidential Award at the ‘International Optical Convergence O2O Expo’ held at Kintex, Ilsan, Gyeonggi-do on the 21st.

Following the 2020 Presidential Award for Human Centric Lighting (HCL) technology, Samsung Electronics has once again confirmed its technological leadership in the next-generation LED field with this PixCell LED award.

PixCell LED is a vehicle LED module that integrates Samsung Electronics’ advanced LED light source technology. It is a light source for adaptive driving beams (ADBs) applied to electric vehicles and autonomous vehicles that are in line with the recent eco-friendly trend in the automobile industry.

Samsung Electronics’ PixCell LED implements a more sophisticated intelligent headlamp function to precisely control the headlamp according to the driving situation of a vehicle moving in front or an oncoming vehicle from the opposite lane, thereby enhancing driver visibility and safety.

Unlike the existing method of mounting individual LEDs that act as one segment on the board, Samsung Electronics integrates 100 segments into one LED, reducing the luminous area to 1/16 of the general intelligent headlamp LED module. You have obtained the required brightness for the lamp.

*Segment: The smallest unit of light emitting device that is individually driven by one LED chip

Through this, when using PixCell LED, the optical system and heat dissipation structure can be designed simply and the size of the headlamp can be reduced by 30-50%.

In addition, by applying a barrier rib structure to each segment, light interference between segments is minimized to achieve a 300:1 contrast ratio compared to existing LEDs, thereby strengthening the differentiation of LED light source integration technology.

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“This is the result of being recognized for the excellence of Samsung Electronics’ automotive LED technology as well as Samsung Electronics’ innovativeness towards a safe and comfortable life for people,” said Kyung-moo Maeng, managing director of Samsung Electronics’ LED Business Team, Strategic Marketing Team. We will provide high-quality light source solutions suitable for automobiles and continue to innovate for sustainability in all areas of life.”

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