Samsung Electronics Promotes ‘2030 Busan Expo’ at IFA 2023 in Berlin
By Park Na-rae, Today Newspaper
Samsung Electronics made its presence felt at Europe’s largest home appliance exhibition, IFA 2023, held in Berlin, Germany from the 1st to the 5th of this month, by promoting its activities to attract the ‘2030 Busan Expo (Expo)’.
The prominent electronic giant strategically placed 60 promotional flags at the two entrances of City Cube Berlin, where the IFA exhibition hall is located, to showcase the Samsung brand and create buzz around the Busan Expo.
To further highlight the Busan Expo, Samsung Electronics included its logo in the new product video screened on a breathtaking 20-meter wide screen within the exhibition hall. Moreover, cheerful phrases endorsing the expo were displayed throughout the entire exhibition space. Not stopping there, the Busan Expo was prominently featured in various locations across downtown Berlin.
In an effort to extend the reach of their promotion, Samsung Electronics presented an encouraging phrase for the Busan Expo in an outdoor advertisement at the Alexa branch of Media Markt, a popular electronics store. Additionally, promotional videos for the expo were avidly screened on major traffic routes, capturing the attention of large floating populations. These locations included the Samsung store at KaDeWe Department Store, the pop-up store on Ku’damm Street, and Berlin Airport.
Samsung Electronics has unyieldingly pursued different avenues to endorse the Busan Expo. Notably, their activities aligned with major global events such as the BIE General Assembly held in Paris, France in June, as well as the MWC and ISE conferences held in Barcelona, Spain in February. The company’s promotion for the Busan Expo was also seen during the Economic World Forum held in Davos, Switzerland in January.
Samsung Electronics continues to fervently support the Busan Expo, harnessing its influential platforms to generate excitement and attract global interest to this significant event.
A promotional banner has been placed at the entrance to City Cube Berlin, where the IFA exhibition hall is located [사진제공=삼성전자]
【Reporter Park Na-rae, Today Newspaper】 Samsung Electronics promoted its activities to attract the ‘2030 Busan Expo (Expo)’ at ‘IFA 2023’, Europe’s largest home appliance exhibition held in Berlin, Germany from the 1st to the 5th of this month.
According to Samsung Electronics on the 3rd, Samsung Electronics placed a total of 60 promotional flags at the two entrances of City Cube Berlin, where the IFA exhibition hall is located, to promote the Samsung brand and the Busan Expo.
In addition, Samsung Electronics included the Busan Expo logo in the new product video screened on the 20-meter wide screen prepared in the exhibition hall, and posted expo cheer phrases throughout the exhibition hall. In addition, the Busan Expo was highlighted in several places in downtown Berlin.
The Busan Expo logo is displayed on the big screen in the Samsung Electronics IFA exhibition hall. [사진제공=삼성전자]
In addition, Samsung Electronics presented an encouraging phrase for the Busan Expo in an outdoor advertisement in the Alexa branch of Media Markt, a large electronics store. Promotional videos for the expo were also screened on major traffic routes with large floating populations, such as the Samsung store at KaDeWe Department Store, the pop-up store on Ku’damm Street, and Berlin Airport.
Meanwhile, Samsung Electronics held various activities such as advertising for Busan Expo in line with major global events such as the BIE General Assembly held in Paris, France in June, MWC and ISE held in Barcelona, Spain in February, and the Economic World. Forum held in Davos, Switzerland in January in progress
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